We’re Different

Client: Green Shield Canda

Creative & Art Direction, photoshoot direction, copy

Green Shield Canada was looking to humanize their brand image. I presented the idea of showcasing the unique personalities and hobbies of the individual GSC team members who typically worked behind the scenes, or were a voice on the phone.

We worked with their HR department to recruit people interested in participating, a few stepped forward and we conducted 2 photoshoots, one at their Toronto office and the other at the head office in Windsor.

After the images of the first group were featured on the website there were no shortage of volunteers stepping forward to sign up. 

Here are just a few examples of the “Meet Green Shield” campaign.

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