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This AI-Powered Billboard Has Better Skin Cancer Awareness Than Most of Us

This AI-Powered Billboard Has Better Skin Cancer Awareness Than Most of Us

by Randy Matheson | May 20, 2025 | Artificial Intelligence, OOH, UK

First glance: what's going on here? When I first saw the image, I thought I was looking at a very unfortunate sunburn. Turns out, that was only half the story. It was one of the most effective uses of reactive media I’ve seen in a while: a billboard that literally...

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