About Me

I am a multi-disciplinary designer, content creator, and digital strategist with deep experience in creative direction, production, and digital product design. I combine strong visual storytelling with hands-on technical execution, working across multiple formats from print and web, to social media and video.

In recent years, I’ve actively integrated several AI into my workflow, using tools like ChatGPT, Gemini, Midjourney, and others, to accelerate ideation, enhance content creation, and experiment with new forms of media.

I continually explore how emerging technologies can boost efficiency, creativity, and business value, and I enjoy helping others understand and apply these tools in practical ways.

Below is a list of some of the companies I proudly have worked with. I’ve added links to example projects where I am able to.

Professional Work Experience

I won’t include my pre-design jobs, but if you want to hear stories of my time working summers for the Nova Scotia Department of Transportation, in ballpark maintenance or after-school hand-greasing bread pans at the local bakery, let me know.

Innovation Strategist
Twenty44

2024 – 2025

Twenty44 is a consultancy that helps organizations adopt generative AI in practical, responsible, and business-aligned ways. I led the development of the name and brand, and I manage the creation and distribution of thought leadership content. My work focuses on advising companies on how to integrate AI tools into their workflows, including research, ideation, text, imagery, audio, and video. I also use tools like Gemini for deep research and have developed several CustomGPTs to support our work, including AI agents for article summarization and virtual consumers for feedback and concept testing.

VP, Market Innovation and Experience
Sago (Schlesinger Group)

2021 – 2024

At Sago, I collaborated with product leadership and sales teams to prototype new AI-powered features, including virtual audiences, insight summarization, and automated analysis. I worked cross-functionally with design teams in Canada, the U.S., and India to help unify tools from multiple acquisitions into a single access point known as Sago Studio. My role blended strategy, user experience, and product innovation to accelerate the integration of AI across the platform.

Director, Design & Innovation
Methodify (a Delvinia Company)

2018 – 2021

Methodify is a self-serve research platform that lets users quickly launch surveys using pre-built methods and access target audiences for ad testing and insights. I led the naming and branding strategy, and collaborated with a UX team to design the platform’s user interface. I was also responsible for identifying and building partnerships with technology providers, including integrations with AI-powered personas to enhance testing and simulation capabilities. I was responsible for seeking out and building partnerships with other market research or industry-adjacent technology providers to enhance our platform with innovative features and AI capabilities.

Interactive Designer, Digital Strategist
Delvinia Interactive

2004 – 2017

Led user experience design across web and mobile, including UX flows, wireframes, and creative execution. I architected and designed dozens of digital experiences for clients such as RBC, Manulife, Scotiabank, Green Shield Canada, and SickKids. Beyond design, I directed multimedia production, including audio recording, video shoots, and photography, and regularly presented concepts and deliverables to clients.

Creative Director, Digital Strategist
Matheson Interactive

2001 – 2004

A freelance design business operating out of Mississauga, which grew from a single referral to a client base of nearly a dozen in New York City, driven by word-of-mouth and consistent quality of delivery. Managed website design and development, email marketing, and business presentation projects across various industries. During this time, I also contracted with a marketing agency, focusing on digital projects for MasterCard, including web design and content delivery.

Creative Director, Manager
Nitromedia

1996 – 2001

Built and led cross-functional creative and production teams to deliver interactive content, from CD-ROM setup guides for Xerox printers to digital learning materials for high school textbooks. Oversaw teams of designers and developers who pushed the limits of Macromedia Director and Flash to create engaging, cutting-edge multimedia experiences.

Art Director/Graphic Designer
LaserSet / Lasermedia

1994 – 1996

Produced print-ready marketing materials, point-of-sale displays, and product packaging for high-profile brands including Revlon, Maple Leaf Foods, and Mirvish Productions. Responsibilities included photo editing, colour correction, and preparing physical proofs to ensure production accuracy and brand consistency.

Graphic Designer/Pre-Press
The Faren Group

1994 – 1996

Produced print-ready marketing materials for consumer and pharma brands, including adapting US packaging and inserts for Canadian language requirements.

Art Director
M&A Advertising

1989 – 1993

Designed and produced a wide range of local print advertising, out-of-home (OOH) placements, and point-of-sale materials for real estate agents, automotive dealers, and retail businesses. This fast-paced role required quick turnarounds, creative flexibility, and hands-on production skills to meet tight deadlines.

Since you scrolled this far, heres a bonus picture of me in the early 1990s.

Art Director
Golden Screen Print

1988 – 1989

My first proper job in graphic design, and looking back, one of the funnest. My responsibilities were as an Art Director and Illustrator, preparing original artwork for screenprinting. As someone who enjoyed illustration and cartooning this was the perfect job to get my creative feet wet. The company served a wide variety of customers in Eastern Canada primarily in tourism, events and sports.