Mates Raise Their Glasses to a Departing Friend in Tullamore Dew Short Film

Tullamore Dew - The Other Wall

If I was to create — what at least in in my head, would be the perfect Irish whiskey ad — it would look and sound like ‘The Other Wall’, a new ad from Tullamore Dew.

The long version (embedded below) starts out with a group of black suited lads walking across a lush green hillside to the tune of ‘The Parting Glass’. (here’s a version of the song by The Pogues)

They stop and turn as one quotes James Joyce, “Better pass boldly into that other world, in the full glory of some passion, than fade and wither dismally with age.”

Glasses are passed around as the four take a seat on on a stone wall over looking a cemetery. The lads one by one fill their glasses and join in on the song. One raises his glass and offers a toast; “glasses up to my brother Jerry.”

For all purposes it appears they are there to say a final farewell to a dear friend. But then the church bell rings, a bride appears and it’s obvious that Jerry is being toasted before he departs on another kind of journey.

‘The Other Wall’ ad was created by New York ad agency Opperman Weiss and directed by Laurence Dunmore of RSA Films.

[via Ad Week]


Which of Your Facebook Friends Holds the Clue to a Missing Barrel of Jameson?

Jameson Missing Barrel Facebook GameJameson has launched an interactive game that challenges you to figure out which one of your Facebook friends knows something about a missing barrel of whiskey. To gather the clues you must search the streets of 1780 Dublin and talk to everyone from the harpist to the Librarian to the chimney sweep.

I’ve clicked through plenty of these high-concept interactive experiences over the years, and they rarely live up to their descriptions. However, the Jameson 1780 game is quite good. The writing is snappy and full of humour, the characters are well-acted and the challenges are quick and fun (however you may want to spend some extra time chatting with the Servant Girl).

The wise-cracking Bar Keeper at the Brazen Head Pub is especially well done. You must defeat him in a game of darts (which is easier said than done) in order for him to provide you with his clue. At one point during our dart game he called me ‘a devilish little maggot, which I’m assume might be a term if endearment between Dubliners in 1780, or maybe not.

Once you’ve collected all the clues it’s back to the distillery to figure out which of your Facebook friends know about the missing barrel. Still don’t know? You can always can always consult the Fortune Tellers in Phoenix Park to narrow down the choices.

The Jameson 1780 experience was developed by the Evolution Bureau, who also created the GE Facebook Air Show I wrote about back in September.

via PSFK

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Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at for a cocktail.