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Billed as Australia’s most thrilling coaster, Abyss a new $12 million rollercoaster is open now at Adventure Park near Perth. With 3 inversions, a 100 foot drop and speeds reaching up to 85 km, the ride is sure to provide
To promote the new ride, agency SHEDcsc created a special vending machine stocked with fresh, clean underpants. The packages also included a fact sheet with details about the new ride.
[via Campaign Brief]
This fall L’Oreal Paris is going underground to the subways of New York City with The Intelligent Color Experience machine.
The installation, created in a partnership between digital agency R/GA and CBS Outdoor, features a full-length interactive mirror that uses camera sensors to analyze the style and colour of the user’s outfit.
The machine creates a digital animation of the user’s silhouette and colours that they are wearing, and offers suggestions on which L’Oreal products may complement their look. The machine can be stocked with up to 700 items with prices ranging from $6.99 to $9.99. User’s can buy the products directly from the machine using their credit card.
The Intelligent Color Experience will be set up at Bryant Park Station at 42nd Street and Fifth Avenue from November 4 to December 30.
[via Brand Channel]
First off, the idea of vending machines for cold beer on the street is a very intriguing idea. Add in that I can earn that beer for doing nothing, absolutely nothing for three minutes, and sir, you have my attention. Also, the vintage-looking car speedometer as a timer is very cool.
Coca-Cola and their Happiness Machines may have popularized the hidden-camera, wacky vending machine trend, but others have taken it to new lengths by having people earn their treat in crazy bizarre ways. Recently, coffee company Douwe Egberts doled out free coffee at an airport in South Africa to anyone it detected yawning. Fantastic Delights’ vending machine required users to dress up like lab mice and jog on a giant wheel to earn their treat.
This installation for Amstel in Bulgaria requires the thirsty customer to stand still for three minutes, if they do they’re rewarded with a free beer. Dubbed Amstel Pause, the concept is to take a 3 minute pause from the busy day at the office.
[via Ad Week]
How far would go for a free vending machine snack?
Would you push a big red button 20 times, 100 times or how about 1000 times? Would you bow down on your knees, do jumping jacks or dance around like the robot?
Ad agency Clemenger BBDO Adelaide and production company Anifex combined their efforts to come up with an innovative way to promote rice snack brand ‘Fantastic Delites‘ by creating the Delite-o-Matic. A virtual version of the machine is hosted on the Fantastic Delites website. To enter the online version of the promotion, visitors are required to click the virtual Delite-O-Matic 100 times, then suggest new challenges for next appearance of the real-life machine. The more clicks that are accumulated the better the prizes get; from a Roomba for 10,000 clicks to a trip for 2 to a private island in Fiji. Contest is open to residents of Australia and New Zealand.
The real version of the machine made an appearance at Melbourne’s Southern Cross station where people proved how far they would go for a package of Fantastic Delites, including one woman who pressed the red button an incredible 5000 times.
Erik de Roos, account director at Clemenger BBDO Adelaide explained: “We started with the insight that once people try Fantastic Delites, they generally end up buying them. So we were looking for a unique way to get people to taste the product.”
via Ad Pitch, Campaign Brief
San Franciscans passing by Justin Herman Plaza on May 17 stumbled across a 14-foot-tall, 10 foot-wide vending machine that appeared overnight. No, it wasn’t another magical Coke machine. This was the BC Moments Machine, a promotion for Tourism British Columbia and the 100BCMoments website encouraging people to consider a visit to BC this summer.
Throughout the day the BC Moments Machine ‘dispensed’ such exciting items as mountain bikes, kayaks and BC-made surfboards.
The experiential campaign was created by Citizen Optimum, with the vending machine produced by The Media Merchants.
Creative Guy & Director of Emerging Media + Trends at Delvinia in Toronto. Co-founder & Chief Intoxicologist at Madtini.com – opinions expressed are my own (who else would claim them anyway).
