Your Rock & Roll Dream Is Just a Pee Away with the Urinal Guitar

Billboard Brazil Guitar Pee

It seems that lately men’s washrooms around the world are becoming gaming destinations. All it takes to play is a full bladder and a little bit of aim. In just the past few months I’ve posted examples such from the Amsterdam, Vancouver and São Paulo, Brazil.

In fact, the city of São Paulo is where the latest example of this trend has been rolled out. Guitar Pee (I would have called it ‘Urinal Hero’) is a promotion for the Brazilian edition of Billboard Magazine, the long-running industry publication of the music and entertainment industry.

The stunt is part of Billboard’s ‘Music. We Know it Comes from Everywhere’ campaign, and in this case the music is coming from a urinal that has been fitted-out with sensors that play a variety of guitar sounds when they are, well… peed on.

When a participant has completed their solo, a code appears on the digital display that corresponds to an MPee3 file (yes, they went there) posted at To listen to the recorded solos use your mobile phone or tablet.

The ‘Guitar Pee’ campaign was created by AlmapBBDO, São Paulo.



Fiat Illustrates Fuel Economy of Novo Uno with ‘Powered by Pee’ Test-Drive

Fiat 'Powered by Pee' Test DrivesBefore you start envisioning the image of a dude using the gas tank of an unsuspecting Fiat Uno new… sorry, what? I’m too late?

The Fiat ‘If Pee Were Gas’ campaign out of Brazil does indeed feature several dudes doing their business, but thankfully this ‘test-drive’ challenge was confined to the men’s washroom of the bar.

Flow monitors were installed in the urinals, and a small digital screen was placed onto the wall above it. The more pee that flowed, the further the image of the Fiat Uno New traveled on the twisting roads on the digital screen. A small image of the player’s face was captured and placed onto a leaderboard along with the distance their Fiat Novo Uno drove. Thankfully the functionality to actually steer the car weren’t included.

Did it work? The case study video explains that searches for the Uno on Fiat’s website rose 12% during the promotion, and fuel-economy became the first feature mentioned at the moment of purchase (second was design).

The campaign was created by Leo Burnett Tailor Made.


Vancouver Aquarium Promote Babies Exhibit with Pregnancy Tests for Men

Vancouver Aquarium BabiesThe men watching the hockey game back on March 6 at Vancouver’s Speakeasy Bar & Grill were in for two surprises. The first was watching their beloved Canucks lose 5-2 to the Dallas Stars, and the second was finding a pregnancy test mounted inside the urinals.

The pregnancy test sticks were treated with a heat-sensitive material and once ‘peed on’ displayed a positive sign indicating that the man was pregnant. A poster mounted above the urinal showed a pregnant male seahorse and copy that read, “In an aquatic land not so far away, mommies aren’t the only ones who get pregnant.”

The campaign was launched to promote the ‘Babies’, the Vancouver Aquarium’s spring exhibit that runs until May 6. Visitors to the aquarium learned about unusual ways that different animal species breed and care for their offspring.

A print campaign with the tagline “Baby stories unlike any other” featured mockups of children’s books titled ‘Goodbye Tail, Hello Legs‘ about tadpoles turning into frogs, and a slightly disturbing “I Love All My Eggs the Same (Including the ones I eat)“. QR codes on the posters link to YouTube videos where a narrator reads each of the short stories.

The ‘Baby stories unlike any other’ campaign was created by Taxi Vancouver.