Looking to promote their status as the go-to source for insight and opinion on today’s ‘hot potato’ issues, The Economist and ad agency BBDO New York have deployed a food truck to hand out free baked potatoes with all the toppings.
The bright red truck will be handing out the steaming spuds at hot spots in Boston and Philadelphia. Each baked potato comes labeled with a ‘hot issues’ such as same-sex marriage, gun control or North Korea.
[via PSFK]