New Fiat Ad Sees Colonial America Invaded by Sexy Italian Style

Fiat USA "The Italians are Coming"

In this new ad for Fiat USA, a Paul Revere-esque character spots a cloud of dust in the distance and announces that, “The British are Coming, The British are Coming!”

A second look through his telescope reveals that the invasion is not from British troops at all, but a tight formation of bright red Italian Fiat 500Ls.

He quickly mounts his horse and rides through town yelling that “The Italians are coming, the Italians are coming!” Soon women’s dresses and hair are being shortened, the local pub has become a Club, and a table of tea is replaced with cups of espresso.

“Italian Invasion” was created by Doner and directed by Paul Goodman for Supply and Demand.

The ad features “Children of the Revolution“, a 1972 hit by T-Rex that hit #2 on the UK charts and has since become a glam rock classic.

[via The Portland Egotist]