The Swedish Post Brings 1910 Christmas Cards to Life

Swedish Post - Christmas on WheelsThe Swedish Post is celebrating the holidays by bringing Christmas Cards to life in a large barn outside the town of Kalmar. Visitors to the Christmas Cards on Wheels website can watch a live video feed from a camera that travels on a track through a series of set pieces designed to mimic the artwork of Swedish artist Jenny Nyström.

Nyström’s Christmas illustrations were featured on the very first Swedish Christmas card and showed piano playing pigs, elves decorating trees and dropping cards from a balloon.

As the camera travels through the barn visitors can capture still images that can then be used to create a real Christmas postcard that can be delivered to friends and family by… you guessed it, the Swedish Post. Visitors can also interact with the props by taking control of the camera for a lap, allowing them to open the top of piano, change the colour of the Christmas tree lights and control the fire in the elves hot air balloon.

However, with a popular site like this there’s bound to be glitches and the video feed can be choppy or unavailable at peak times. The live video feed is available between 9am and 9pm (local Swedish time).

The project was created by Akestam Holst. The Stockholm-based agency has done other work for the Swedish Post including ‘Sweden’s Safest Hands’. The campaign challenged users to safely deliver packages on their smartphones. The first user to arrive at the secret destination would win the content of the package.

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The Swedish Post Challenges iPhone Users to Deliver & Win Virtual Parcels

Swedish Post - Do You Have Sweden's Safest HandsIt seems that lately most of the innovative mobile applications and campaigns are coming out of Sweden. The latest example is the campaign for Posten (the Swedish Post), produced by ad agency Åkestam Holst and app developer From Stockholm with Love.

The campaign is looking for ‘Sweden’s Safest Hands’, handling a virtual delivery bicycle to deliver mystery parcels to their assigned destination. To participate, players first download the Trygga Händer (Safe Hands) app, then wait for the release of the parcels that happens daily at 6am, 12pm and 6pm. The players must deliver their parcel safely to it’s destination within 24 hours to win the mystery contents. The contents of the parcels are valued between SEK 300 to SEK 5,000 (USD $42 – $720).

The challenge takes advantage of iPhone features including the compass and GPS to detect and follow the route to the parcel’s destination. The accelerometer is used to keep track of the steadiness of the player. If the player moves too fast and jerky the bicycle will veer outside of the safety zone and the parcel is lost. The player must re-select their package and start again. To have a wider safety-zone to play within, participants can ‘power-up’ by finding and checking-in to a Swedish Post location.

The campaign is reminiscent of New Balance’s ‘Urban Dash’ Vodafone’s ‘Buffer Busters’ or Mini Getaway games, all of which combine real world activity with mobile technologies in innovative ways. Coincidently those three games were created by Monterosa, another Swedish developer.