Swedish Armed Forces Thinks Literally ‘Inside the Box’ For Recruitment Experiment

Swedish Armed Forces - Who Cares?On social media, users have commonly expressed their support for or against causes through shares, tweets and status updates. The term Slactivism has been used to brand these low-involvement activities, and as you would expect, there is much debate on whether creating awareness through social media via status updates truly benefits the cause.

With this is mind, the Swedish Armed Forces was wondering how they could attract young people to an occupation where they would have to give up their real comforts in order to help other people. They staged a scenario to determine how far people were willing to go for one another. A volunteer was placed inside a locked box in central Stockholm, they would have to stay in the box until someone willingly replaced him. Each hour a door would open; if someone was at the door the person could leave, if not they had to stay there for however long it took for someone to arrive to replace them.

A camera inside the box streamed live video of the volunteer to a live banner on YouTube, the Swedish Armed Forces website and on digital signage in the area. During the 89 hours of the experiment, 70 people stepped forward to free someone that they had never met.

The campaign was widely discussed on social media and the website drew over 100,000 visitors in 4 days. The goal of getting 4300 applications for 1430 positions was surpassed when they received 93000 applications, more than double their original goal.

The campaign was created by DDB Stockholm.


Are You Swedish-ish? VisitSweden Launches Tourism Campaign with Instagram Contest

Visit Sweden - StockholmVisitSweden has launched LiveSwedish, it’s 2012 campaign with a photo contest using Instagram, and wants people in the UK to take photos of themselves ‘living Swedish’ and consider Sweden as a possible travel destination.

Participants are asked to upload their photos to Instagram with one of campaign hashtags: #LiveStockholm, #LiveSkane or #LiveGothenburg. The three LiveSwedish curators will select the image that best captures the essence of their location. The winning photographer will win a week’s trip to experience the real Sweden.

The curators, from Stockholm, Gothenberg and the Skåne region will take turns for a month curating content on the VisitSweden Facebook, Twitter, Instagram and Tumblr accounts.

The “LiveSwedish‘ campaign was created by London agency glue Isobar.

Swedish Retailer Has Customers Suffering for Savings with Xmas Carol Torture Challenge

Pause Xmas Carol TortureI’ve never worked in retail, so I can’t imagine how people that work in stores keep it together from listening to Christmas carols played over and over and over again during the holiday season.

Swedish electronics retailer Pause and Geneva Sound Systems is putting their customers to that very challenge. Visit the X-Mas Carol Torture site and start listening to the cheery sounds of Jingle Bells on permanent repeat. The longer you can listen the more you can save (up to 25%) on purchases at the store. To keep you from simply walking away or stuffing cotton into your ears while you listen, you must click on Santa Claus when he randomly says his Ho Ho Ho’s. My personal best is a paltry 3:09. The discount will be sent to your email or directly to your mobile phone.

The visitors who can manage to listen for the longest are eligible to win one of three Geneva sound systems. But that won’t be easy, the top contender as of today somehow managed to listen for an incredible 2 hours, 32 minutes and 16 seconds.

But things could be worse though, at least they are not streaming Justin Bieber’s ‘Under the Mistletoe’.

The site was created by Stockholm agency Åkestam Holst.

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Swedish Electronics Store Promo Invites Would-Be Thieves To Perform Complex Heist

Pause - HeistOn Thursday, November 10th Swedish electronics retailer Pause at Norrlandgaten 14 in Stockholm was robbed, but as you can see in the trailer above that the whole thing was a clever inside job.

Disgruntled ex-employee Peter Erickson hi-jacked the Pause website on Thursday night and leaked the floor plans, walkthrough and surveillance system information. Everything that you need to know to break into the store and steal an LED TV worth $5700.

Your first step was to use the website to break through a puzzle of firewalls to crack the security code. Once you had the security code, you had to so to the store after closing on November 10 and enter the numbers to unlock the door’s security system. Next you received a response code that your partner needed to unlock information on the website (yes, you needed a partner in crime) and deactivate the motion detectors. After you reached the showroom, your partner would send you the shutdown code that disables the whole system allowing you to getaway with the TV.

For would-be thieves who don’t make it all the way to the big prize, there are other rewards including 10% off Pause products for cracking the entrance code, 20% off for getting past the motion detector and 30% for making it as far as the showroom.

It all sounds pretty crazy, but you can bet that the events that evening were tightly controlled. A message on the Pause Heist website promises that they will post the ‘surveillance’ videos soon. I can’t wait to see them.

via PSFK