Audi Pits New Spock Against Classic Spock in “The Challenge”

Audi America - Spock vs Spock Challenge

While Mazda may have the official tie-in with the new Star Trek movie Into Darkness, it’s Audi — apparently not satisfied to be Tony Stark’s commuting vehicle — that may have Trekkies hot and bothered by pitting “newbie Spock” Zachary Quinto against “classic Spock” Leonard Nimoy in a new spot dubbed ‘The Challenge’.

In the clip Quinto challenges Nimoy to a round of golf, and whoever arrives at the club last, gets stuck buying lunch. The video unfolds as a “not-so-subtle” comparison of Quinto’s Audi S7 versus Spock’s Mercedes. Nimoy even sings along to a few lines from his 1967 recording of “The Ballad of Bilbo Baggins” on the way.

The ad was directed by comedy team Paul W. Downs & Lucia Aniello, aka Paulilu — the creative team behind the Dollar Shave Club ad – and produced by PMK*BNC.

[via Ad Age]