Mates Raise Their Glasses to a Departing Friend in Tullamore Dew Short Film

Tullamore Dew - The Other Wall

If I was to create — what at least in in my head, would be the perfect Irish whiskey ad — it would look and sound like ‘The Other Wall’, a new ad from Tullamore Dew.

The long version (embedded below) starts out with a group of black suited lads walking across a lush green hillside to the tune of ‘The Parting Glass’. (here’s a version of the song by The Pogues)

They stop and turn as one quotes James Joyce, “Better pass boldly into that other world, in the full glory of some passion, than fade and wither dismally with age.”

Glasses are passed around as the four take a seat on on a stone wall over looking a cemetery. The lads one by one fill their glasses and join in on the song. One raises his glass and offers a toast; “glasses up to my brother Jerry.”

For all purposes it appears they are there to say a final farewell to a dear friend. But then the church bell rings, a bride appears and it’s obvious that Jerry is being toasted before he departs on another kind of journey.

‘The Other Wall’ ad was created by New York ad agency Opperman Weiss and directed by Laurence Dunmore of RSA Films.

[via Ad Week]


Baileys Christmas Ad Features Modern Spin on Classic Nutcracker Story

Baileys Nutcracker

Experiencing a live performance Tchaikovsky’s Nutcracker Suite have become a Christmas holiday tradition for audiences around the world.

Agency BBH London and Baileys have pulled together a ‘A List’ of talent to create a condensed stylized take on the classic tale. Leading the production is ‘Three Little Pigs‘ director Ringan Ledwidge, ‘Black Swan’ choreographer Benjamin Millepied, composer, pianist and producer, Nicholas Britell, costume designer Rosa Dias and set designer Sarah Greenwood. The dancers are Royal Ballet Dancers Steven McRae as the Nutcracker, Thiago Soares as the Mouse King and Iana Salenko as Clara, the heroine of the story.

The retelling begins with the group of girls heading out through a snowy forest for a girl’s night out at Candyland. After enjoying a complimentary Baileys, a suave Nutcracker steps forward for a dance. Soon they’ve attracted the attention of a tattooed Mouse King, who steps forward and makes a grab for Clara. Before you can say “pirouette” there’s a full-scale dance-battle going on between the two. Clara ends it all with a spinning round kick to the face of the Mouse King, before heading off for more fun (and Bailey’s) with the girls.

Appropriately enough the full 2 minute ad debuted during the UK TV premiere of ‘Black Swan‘.

Baileys Christmas Nutcracker

The making of our Baileys Christmas Nutcracker

[via Creativity]


New Hennessey Spot Features Story of Racing Legend Sir Malcolm Campbell

Hennessey - Malcolm Campbell: The Man Who Couldn't Slow Down

The latest spot in Hennessey’s ‘Never Stop, Never Settle‘ campaign features a lavishly-produced short film entitled ‘The Man who Couldn’t Slow Down’ featuring British racing legend Malcolm Campbell. In the 1920s and 30s, Campbell set speed records on both land and sea in vehicles nicknamed Bluebird.

One complaint — and I am by no means an auto-historian — is that the audio at the beginning of the ad refers to the Bluebird’s February, 1935 speed-record attempt of 276 mph, while the car shown in the ad appears to be the Campbell-Napier-Railton Blue Bird, recreating the events of February, 1931 when Campbell rocketed across Daytona Beach for a (then) record speed of 246 mph (396 km/h).

The 1931 Bluebird (as shown in the ad) is on permanent display at the NASCAR exhibit hall at the Daytona International Speedway. The Bluebird in the film was built by Ghostlight Industries, a San Fernando, California-based provider of on-screen vehicles for the entertainment industry.

Yes, it clearly appears that I am more interested in the car than the Cognac.

‘The Man Who Couldn’t Slow Down’ is the latest spot is ‘Never Settle, Never Stop’ campaign created by Droga5 NY. Other films in the campaign have featured Erykah Badu, boxer Manny Pacquiao and director Martin Scorsese.

The Man Who Couldn’t Slow Down was directed by Martin de Thurah for Epoch Films.

The Making of “The Man who Couldn’t Slow Down” (featuring Nas)

[via PopSop]