Earlier this year, Absolut released The Spirit of London in a Limited Edition bottle illustrated by Gorillaz and Tank Girl artist Jamie Hewlett. Now, Absolut has launched a special microsite where visitors can explore the back-stories of four of the characters featured on the bottle illustration.

The Absolut Spirit of London website features Karl Bugle (1987), a seller of fine clobber (had to look it up) for the distinguished gent; Ernest Scrubbs (1855), a Victorian-era entertainer of; Suzi Q (1966), a swinging 60s fashionista and Perry Lloyd (1964), a cool ska cat.

UK visitors who can complete the challenges in each of the character’s eras can win a signed and numbered print and limited edition glass featuring that character. A lucky Grand Prize winner will receive a complete set of glasses, 7 signed and numbered individual prints and a special edition bottle of ABSOLUT London vodka.

The site was reated by London agency Holler.