Air France Mobile App Unlocks Music Tracks Hidden in the Sky

Air France: Music in the Sky

If you’re at an airport and you notice people their iPhones up at the sky, they might not be taking pictures of the clouds. They just might be unlocking music hidden in the sky by Air France.

The Music in the Sky app enables it’s users to find, unlock and collect dozens of music tracks from a playlist of established and emerging artists. The tracks curated by Air France Music are different depending on which country you are currently located. The sky here in Canada contained tracks from artists including Fleet Foxes, Lana Del Ray, Feist, Kanye West and many more.

Simply point the iPhone up to the sky or ceiling, (it uses the built-in gyroscope to detect the angle of the phone) and scan around until you locate one of the floating music notes. Zero-in on the music note until you’re ‘locked-on’ to it. The track will then be unlocked and added to the playlist in the app, available to you to stream at anytime.

The Music in the Sky app was developed by BETC Paris.


Blippar App Launches with Augmented Reality Game for Cadbury

Blippar Cadbury Spots v StripesHighly touted smartphone app Blippar has partnered up with Cadbury for a campaign in the UK to turn its chocolate bar packaging into an augmented reality game. The app uses image recognition to trigger a mobile experience (augmented reality in this example) and replace the needs for barcode, qr codes or other visual targets.

Simply open the app (it’s free and available for both iPhone and Android) and point your smartphone at any Cadbury chocolate bar including Dairy Milk, Twirl, Boost, Crunchie and more. If you don’t have a chocolate bar handy pause the video above at 0:11 and use the app on the screen (you may have to enlarge the video a bit, but it will work).

Once the app recognizes the packaging it starts up the Qwak Smack game. After making your choice it’s your task to click on as many of the ducks as you can in 20 seconds. The biggest challenge for me was holding the phone steady enough to click on the ducks.

The Qwak Smack game is part of the larger Cadbury Spots v Stripes campaign in the UK, in which participants play various games where they can earn points for prizes including tickets to events at the 2012 London Olympic Games.

The Blippar app is available as a free download in the iPhone and Android app stores.