Illustrator Uses Washing Machine as Canvas in Samsung Austria Ad

Samsung Vibration-Free Washing Machine

Back in art school the washing machine in our building was far from vibration-free. To avoid having it run wild during it’s wash cycle we ended up tethering it to the wall with a couple of strong bungee cords. We had enough trouble remembering to separate our darks from lights, let alone considering the machine as an inspiration for art.

In a new campaign titled ‘Wash & Create’ for Samsung Austria, Vienna-based illustrator Boicut — who has done work for brands such as Nike, Vans, Converse and Hennessey — demonstrates his creativity and steady hand to create an elaborate sea monster-themed illustration using the Vibration-Free washing machine as his canvas.

The ad was created by TRAKTOR Wien.

[via Gute Werbung]


Bear Breaks Up Photoshoot and Strips Down in Samsung Washing Machine Ad

Samsung Ecobubble - Bear

This video for the Samsung Ecobubble washing machine answers a question that’s been burning in my mind. Do bears wear boxers or briefs?

The clip in question opens with a production crew setting up a photoshoot on a frozen lake near Manning, BC. Just as the crew is ready to get started, a huge brown bear walks towards them through the snow. The crew retreats to a safe distance to see what the bear does next. Watch the video embedded below to find out how it all turns out.

The video was created by London agency, The Viral Factory.


Samsung UK Recruits 250 David Baileys to Promote NX Smart Camera

Samsung - David BaileySamsung is promoting that their NX smart cameras can turn anyone into a great photographer, maybe even as good as famed UK-photographer David Bailey.

To find out, Samsung are recruiting 250 people in the UK with the name David Bailey. They’ll be supplied with a Samsung NX smart camera, weekly assignments and special personal training from “the” David Bailey. The amateur David Baileys will capture photographs of their daily life to be used in the second phase of the campaign.

A few of the David Baileys have already begun posting examples of their photography.

The campaign was created by Cheil UK.



Samsung Turns Shoppers Into Superstars With Fake Paparazzi

Samsung - Would You Be a SuperstarWhen I saw this campaign I was reminded of ‘Idiot Paparazzi‘, one of the funniest features on ‘Talkshow with Spike Feresten’. In that skit a group of photographers ambushed normal folks who had a vague resemblance to Hollywood stars.

To help create buzz about the new Samsung NX 200 camera among the trend-conscious Korean youngsters, Samsung launched the ‘Would You Be a Superstar’ campaign. A group of photographers was hired (outfitted with the Samsung NX 200 of course) to act as paparazzi in Sinsa-dong, one of the hottest and fashionable areas of Seoul. After snapping off a series of photographs on the surprised shopper, they slapped a QR code sticker on them and ran off as quickly as they showed up.

When the user scanned the QR code they were directed to a mobile site, where they saw their photograph looking like a magazine cover. The photos were also uploaded to the Samsung Facebook page where an online poll was created to select the most popular photo.

The campaign was created by the Soeul offices of Cheil Worldwide.

via Best Media Info

South Korea