MINI Mexico Shocks Women With Bathroom Airbag Stunt

MINI Mexico - Makeup Crash Stunt

The stakes keep rising in the competition to attract people’s attention online. Agencies around the world continue to release videos featuring (supposedly) unsuspecting people reacting to elaborately orchestrated pranks.

In this example created by Publicis for MINI Mexico, they hope to raise awareness of the danger of distracted drivers, particularly among women who apply makeup while driving. Women who stopped to freshen their makeup, screamed in shock when an airbag exploded out of the specially rigged soap dispenser.

The clip attempts to make a tenuous connection between data like “6 out of 10 women wouldn’t dream of going to work without makeup” and “1 out of 4 believe that not wearing makeup could cost them a promotion” to make the conclusion that that is why some women apply makeup while driving. Or maybe it’s not such a far-fetched thought, as a 2009 UK study found that more than 1 in 5 women drivers admitted to having applied cosmetics while driving.

[via Design Taxi]


Queensland Police Use Pinterest Board to Share Bizarre Road Safety Fails

Queensland Police Services - What the? FridayWhile most people are creating Pinterest boards chock full of recipes or home decorating ideas, the Queensland Police Services are using one of their boards to pin pictures of the bizarre behaviour that they come across while patrolling the north-east province of Australia.

What the? Friday” was started on the Queensland Police Services Facebook page where it remains one of the most popular content features. Recent posts have included a DIY tow truck, a driver performing a puppet show for a backseat audience, and a trucker who tried to repair a busted muffler with a pair of cut-off jeans.

The Queensland Police Services have been a leader in adopting social media platforms to better communicate with the public, not only on Facebook, but also with very active Twitter, YouTube, and Soundcloud profiles.

[via Mumbrella]