IKEA Turns Port-a-Potty Into Bathroom Design Showcase

IKEA Turns Port-a-Potty into Bathroom Product ShowcaseThe lowly Porta Potty may be a welcome destination when the need hits, but it’s also the last place you want to spend much quality time unless you’re looking to perfect your ‘hover’ technique.

With this in mind, IKEA pulled the old switcheroo on people attending the Salone Internazionale del Mobile in Milan back in April.

Relief-seekers were drawn to what looked like a common portable toilet, but was in fact a portal into a 20 square meter lavish showcase for their latest innovations in bathroom design.

A hidden-camera captured the surprised reactions of washroom goers, as they tried out the products and features, and some even brought their friends in with them.

The campaign comes from Milan agency 1861 United.