Philips Russia Recreates Classic Dutch Paintings in ‘The Art of Ironing’

Philips Russia - The Art of Ironing

Philips Russia has come up with a highly creative way to demonstrate the ability of their Azur iron and Pro Touch steamer to remove any trace of a wrinkle, fold, or crease from linen.

In the video, an artist folds and creases the linen re-creating the work of three famous Dutch painting masters (Philips is a Dutch company). He then uses the Philips iron and steamer to return the sheets to their original flatness, before repeating the process for the next piece of art.

The three works are Girl with the Pearl Earring – Johannes Vermeer, and self-portraits of Van Gogh and Rembrandt.

The ad was created by DDB, Moscow.


Are You a Snooze Button Abuser? Philips Wants to Make You a Morning Person

Philips Wake-Up ChallengeOK I admit it, I am a snooze button abuser. When 6:30am arrives with the unwelcome sound of my alarm I know exactly how many snooze button slaps I can get away with before I am in danger of missing the train to work.

Whether you are a Snoozer, Grump, Grunter or a Zombie first thing in the morning? Philips thinks it can help and wants to help make you a better morning person. They are looking for people to join their Wake-Up Challenge and swap their alarm clocks for the Philips Wake-Up Light for three weeks. Selected testers will receive a Wake-Up Light for free. For the first week they will record their ‘first thing in the morning’ mood using their old alarm clock for a week, then for the next two weeks weeks they will record their morning mood using the Wake-Up iPhone app.

The Wake-Up Challenge is only running in Europe right now, so it looks like the rest of us are still going to be waking up grumpy and groggy for a little longer.

The site features wonderful animation and graphics that look like they are constructed our of paper, although I’m still scratching my head a bit about the scene with the woman waking up in bed with a cow.

The creative comes from DDB Amsterdam, Tribal DDB Amsterdam and the production was done by MediaMonks, Keytoon Animation Studio and Elements Interactive.

The Philips Facebook page also features video clips of Philips past campaigns including 2009’s ‘Wake-up Light vs The Sun’ in which the Philips team placed a Wake-Up Light in a chicken coop to fooling Simon the Rooster into thinking that it’s already morning, and 2010’s ‘Wake Up the Town’ challenged the residents of Svalbard, Norway (the norther-most town in the world) to try out the Wake-Up Light during their 11 weeks of darkness.