DDB Begium and Pedigree Use Transit Posters as Signposts for Dog Walking Tours

Pedigree Belgium - Billboard Walking Tour

Wishing to encourage dog-owners to keep their dogs healthy by walking them at least 30 minutes a day, DDB Brussels and Pedigree transformed their bus shelter advertising into signposts to create a series of 7 guided walking tours around the Belgian cities of Brussels and Ghent.

Owners who shared posts about the walking tours on the Pedigree Facebook page could receive a free Pedigree surprise pack.

[via Ad Rants]


Find Your Doggie-Double Using Doggelganger

The Pedigree Adoption Drive - Doggelganger

It’s a common belief that people and their dogs can look-a-like. Using that idea as a launchpad, Pedigree has launched a human-to-canine matching site named Doggelganger to promote the Pedigree Adoption Drive.

The website, created by Auckland agency Colenso BBDO lets users upload a picture of themselves and then tries to match them with their doggie double.

Just check out my canine match, a handsome looking 2 year-old male Staffordshire Bull Terrier.