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Wishing to encourage dog-owners to keep their dogs healthy by walking them at least 30 minutes a day, DDB Brussels and Pedigree transformed their bus shelter advertising into signposts to create a series of 7 guided walking tours around the Belgian cities of Brussels and Ghent.
Owners who shared posts about the walking tours on the Pedigree Facebook page could receive a free Pedigree surprise pack.
[via Ad Rants]
It’s a common belief that people and their dogs can look-a-like. Using that idea as a launchpad, Pedigree has launched a human-to-canine matching site named Doggelganger to promote the Pedigree Adoption Drive.
The website, created by Auckland agency Colenso BBDO lets users upload a picture of themselves and then tries to match them with their doggie double.
Just check out my canine match, a handsome looking 2 year-old male Staffordshire Bull Terrier.
Creative Guy & Director of Emerging Media + Trends at Delvinia in Toronto. Co-founder & Chief Intoxicologist at Madtini.com – opinions expressed are my own (who else would claim them anyway).
