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30 Most Viewed Stories at RandyMatheson.com in 2011

December 28, 2011 by Leave a Comment

Top 30 Posted Stories of 2011

The following list is an interesting collection of the the top 30 most viewed, searched for and shared stories on RandyMatheson.com in 2011.

30 / The 12 Days of Christmas Underwear
Bonds Christmas ad features Rachel Taylor eating canned pears in lingerie as Aussie crooner Jack Ladder channels Joy Division’s ‘Atmosphere’. Read more…

29 / Volkswagen AR Experiences
VW Canada’s campaign for the 2012 Beetle features an awe-inspiring AR experience over Toronto’s Dundas Square. Read more…

28 / Jonathan’s Starbucks Card
Mobile consultant Jonathan Stark invites the world out for coffee in a short-lived and much-debated ‘social experiment’. Read more…

27 / Moosejaw X-Ray App Reveals All
Outdoor clothing retailer Moosejaw launches x-ray vision app that reveals what’s underneath the warm clothes of it’s catalog models. Read more…

26 / Spongebob’s Frozen Face-off Goes Social
Nickelodeon uses Twitter to promote Spongebob Squarepants special with a week of Twitter trash talk between characters. Read more…

25 / Infectious Billboard for Contagion
Warner Brothers Canada posts a living billboard of bacteria and fungi to promote the release of pandemic-themed movie Contagion.Read more…

24 / Tetley Canada’s Shopping Butlers
Tetley Canada brings joy and confusion to grocery shoppers by replacing shopping carts with personal shopping butlers. Read more…

23 / Biker-filled Movie Theatre
Carlsberg directs unsuspecting couples into a movie theatre full of burly growling bikers. Who goes, who sticks around for a surprise ending?
Read more…

22 / Reebok Street Art
Reebok promotes Crossfit program at London’s Canary Wharf with an amazing record-breaking work of 3D street art.
Read more…

21 / Ballatine’s Interactive Tattoo
As part of their Human API campaign, whisky-maker Ballatine’s creates the world’s first interactive tattoo streamed live from their Facebook page.
Read more…

20 / Jack Daniels Letterpress Posters
Knoxville-based printers Yee-Haw Industries create gorgeous hand-crafted posters for Jack Daniel’s campaign.
Read more…

19 / Nike’s Back to the Future Shoes
Nike shoe designers create 1500 real-life versions of the Back to the Future MAG shoes and auctions them on eBay to benefit Michael J Fox foundation.
Read more…

18 / Starbucks AR mobile app
Starbucks releases ‘Magic Cup’, an augmented reality app that brings the coffee shop’s holiday-themed cups to life with animation.
Read more…

17 / Boston Pizza’s Playoff Rebrand
Boston Pizza jumps on the Canuck playoff bandwagon by rebranding it’s BC stores as Vancouver Pizza for the Stanley Cup finals.
Read more…

16 / Ariel Fashion Shoot
Laundry detergent brand Ariel lets Facebook users shoot a remote-control gun filled with chocolate, jam or ketchup at designer clothes… and win them.
Read more…

15 / O.B. Says Really Really Really Sorry via Song
Johnson & Johnson tampon brand O.B. responds to miffed customers by creating personalized apology song.
Read more…

14 / Karen O sings for Chipotle Halloween promo
Yeah Yeah Yeah’s Karen O provides vocals for Halloween-ish short film promoting the Chipotle Boorito campaign in benefit of the American family farm.
Read more…

13 / Honda Pilot’s Crazy Train
Ozzy Osbourne’s iconic 1980 hit ‘Crazy Train’ gets a unique a capella treatment in this fun Honda Pilot commercial.
Read more…

12 / You’re Never to Old to Sit on Santa
New York’s Improv Everywhere comedy troupe performs a holiday-themed surprise-musical for shoppers in a New Jersey mall.
Read more…

11 / Nissan Damned Ponies
A frustrated pickup driver opens the hood to find a group of prancing ponies that want nothing to do with getting dirty. Just when you think it’s over the leader turns into a demonic fire-breathing horse.
Read more…

10 / State Farm Giant Robots
The insurance provider brings the giant house-wrecking robot from their TV ad to your neighbourhood via an inventive Google Streetview mashup.
Read more…

9 / Red Hot Chili Peppers QR Code
A street poster campaign for the Peppers’ ‘I’m With You’ album features a QR code nicely integrated into the band’s logo.
Read more…

8 / Volkswagen Fans Vote on TV Ad
Volkswagen Canada’s Facebook Fans invited to choose scripts, car, cast and music for the latest TV commercial.
Read more…

7 / Spotify Launches in U.S.
After years of false starts, it was big news in July when European-based online music service Spotify finally launched in the U.S. (but still nothing for Canadian listeners)
Read more…

6 / Müller Wonderful Stuff Ad
German yogurt-brand threw everything on the screen, including unicorns, the Knight Rider car and Yogi Bear in this crazy TV commercial and campaign.
http://randymatheson.com/muller-wunderful-stuff-yogurt-campaign-features-unicorns-yogi-bear-k-i-t-t/

5 / Pan-Am Social Media
ABC launched an ambitious promotional campaign for Pan-Am using Facebook, Twitter, GetGlue to no avail as the series was shelved after just 9 episodes.
Read more…

4 / Mercedes Benz Blurs
Mercedes Benz Canada creates an attention grabbing street installation that makes their C-Class Coupe look fast even when parked on a Toronto street.
Read more…

3 / Canadian Tire Spirit Tree
Canadian Tire lights up Toronto’s Union Station with a 30 foot tall Christmas tree powered by the positive sentiment of social media.
Read more…

2 / Dermablend Covers-Up Zombie-Boy
Dermablend demonstrated the power of their skin coverage make-up by covering the tattoos of Montreal model Zombie-Boy.
Read more…

1 / TakeThisLollipop Creates Creepy Facebook Connection
A mysterious project provides Facebook users a creepy peek behind the screen.
Read more…

What were your favorite campaigns of 2011?

Filed Under: Advertising & Marketing, Experiential, Fashion, Film, Music Tagged With: , , , , , , , , , , , , , , , , , , , , ,

ABC’s Pan Am Social Media Efforts Help Show Take Flight

September 24, 2011 by Leave a Comment

ABC Pan-Am Social Media SitesIt’s the traditional fall TV premiere season and the networks are pulling out all the stops to promote their new crop of shows. Audiences are by no means guaranteed anymore as the TV viewing public is faced with hundreds of options in each time slot, as well as other activities such as video games, internet content and especially social media to distract their eyeballs. TV shows hoping to connect with an audience in 2011 must look to social media to not only promote, but to provide a second and third screen experience on laptops, mobile phones and tablets.

In January, 2011 Neilson and Yahoo revealed survey results (to little surprise) that indicated that 86% of mobile phone users use the internet on their device while watching TV. Of those people, 33% were using mobile apps, 37% were browsing the internet and 40% were interacting with their friends on social networks like Twitter and Facebook.

Pan Am debuts this Sunday
Sunday marks the premiere of ABC’s highly-anticipated and heavily marketed show Pan Am (I even received a physical postcard in the mail, the ‘real’ mail!). The show is based on the experiences of Nancy Hult Ganis who worked as a Pan Am stewardess for the airline from 1968 to 1975. However, the show will first go back to the year 1963, touching upon the music and style of that time, as well as the significant political and cultural events.

ABC’s offcial Pan Am website features video, photos, cast bios and a discussion area featuring user and official tweets and Facebook status updates. The site links to their social media outposts on Facebook, Twitter and Pandora as well as partner sites such as Jetsetter.com

Your Facebook Flight Crew
The ‘My Flight Crew‘ application on the show’s Facebook page allows fans to create their own Pan-Am ID (despite my best efforts, mine looks super-creepy), choose a destination and assemble a flight crew including their friends to unlock exclusive content.

Pandora Pan-Am Station
My favorite part of the show’s social media effort is the Pandora Pan-Am Station, featuring selections of great pop, soul and jazz music from the 60s including Tony Bennett, Ricky Nelson, James Brown and of course the iconic Frank Sinatra. It’s been playing all morning and I haven’t hit the skip arrow on any of the tracks.

Tweet Powered Flights
Fans of the show can enter to win an exclusive Pan-Am travel bag by sending a tweet with the #PanAm hashtag on the Pan Am Tweet Flight site. Each tweet advances the airplane 1000 feet towards its stop on a trip around the world, awarding prizes at random intervals. Each week sees the flight heading off to a different destination from a short London to Paris jaunt to a long haul to Hong Kong.

Unlock Limited Stickers on GetGlue
Earn exclusive stickers on GetGlue by checking in to the show. It seems odd to let users ‘check-in’ to the show before it airs, but over 55,000 GetGlue users have done just that. FYI, yes GetGlue does send you actual stickers if you want – when you have unlocked 20 stickers you can make a request to have physical stickers mailed to you.

Travel Deals
If you’re feeling the itch to travel the one of the exotic locations featured on the show, starting Sunday at 11pm EST travel site Jetsetter.com will begin to offer weekly deals based on the episode.

Travel Accessories
If all this Pan-Am content makes you want to take on a stylish retro look when you travel, check out US retailer Brookstone’s stylish bags and accessories.

It’s good to see the efforts that ABC is putting into social media to promote the show. The Pan Am brand has a nostalgic appeal to a 1960s lifestyle and style that has already been proven successful to shows like Mad Men.

Filed Under: Social Media, Television Tagged With: , , , ,