Brilliant 3D Billboard Ad Promotes New Black Sabbath Album

Black Sabbath 13 Street Ad

The success of the new Black Sabbath album “13” is nothing less of spectacular, the album debuted on top of both the UK and US album charts. It’s the first full-length album Black Sabbath to feature original members Ozzy Osbourne and Geezer Butler since 1978’s Never Say Die. Unfortunately, drummer Bill Ward parted ways with the band before the recording of the album, spoiling what would have been a full reunion.

A brilliantly produced billboard ad in Denmark promotes the new album by revealing one of the band’s logos from the early 70s through a large hole ripped through dozens of other large posters. It seems to suggest travelling back through time, uncovering layers of forgotten acts to re-discover the band.

The ads were created by McCann, Copenhagen.

[via Planet 1051]


Honda Pilot Family Rocks Out to Rousing A Capella Version of Crazy Train

Honda Pilot Crazy TrainIn 1980 Ozzy Osbourne had just released his first solo album ‘Blizzard of Ozz’ featuring guitar shredder Randy Rhoads. The song ‘Crazy Train’ has gone on to be a rock classic that transcended the world of heavy metal to become of popular culture at sports events, commercials and TV shows.

The latest use of ‘Crazy Train’ is in the wonderful new TV spot for the Honda Pilot. A bored looking family is seen driving along, when one of the kids starts to sing the bass riff from the song’s intro. The young girl in the middle seat joins in with Ozzy’s distinctive ‘aye aye aye’, another kid shakes his cup full of ice to mimic the percussion sound of the vibraflap (yes, I had to look it up). Soon the whole family has joined in creating an amazing accapella, with dad providing the lead guitar parts.

There was singing on our family trips too, but they were mostly off-key but well-intentioned renditions of Johnny Cash’s ‘Ring or Fire’ or Roger Miller’s ‘King of the Road’.

The ad comes from American Honda’s ad agency RPA and was produced by Imperial Woodpecker.