Oro Verde Turns the Trees of Germany into Activists to Protect Rainforests

Oro Verde Rainforest Tree ProtestWho better to speak out against the destruction of the rain forests than their urban relatives.

Oro Verde, a German nonprofit with only 10 full-time employees needed to recruit new activists and volunteer donation collectors to help increase the number of cash donations. Instead of recruiting human beings, who are far too busy tweeting and updating their facebook statuses, they looked to the trees themselves.

Hundreds of trees in Germany’s outdoor pedestrian malls and parks were ‘outfitted’ with cardboard protest signs that read, ‘Brauche Geld für meine Familie im Regenwald’ (Need Money for my family in the Rainforest). The addition of wooden fingers that appeared to be holding the signs completed the striking illusion.