You are here: Home / Archives for Nestlé

Nestlé UK Revives Retro Packaging for Alzheimer’s Society Project

February 9, 2014 by Leave a Comment

Nestle Retro Packaging

Last month, a very interesting (and in my opinion, inspiring) project was announced by Nestle UK & Ireland. The company announced they were working with the UK-based Alzheimer’s Society to help people with memory disorders connect with happy memories of their past.

Alison Cook, of Alzheimer’s Society explained, “Even something as simple as an old sweet wrapper can bring back vivid memories from a happy time”.

The ‘reminiscence pack’ contains items collected from the Nestlé UK & Ireland Archive, and includes wrappers, tin labels, posters, and a board game from such historic brands such as Rowntree, Carnation, Nescafe and Nesquik.

The project is now being tested by the Alzheimer’s Society in two support groups. You can download PDFs of the retro-packaging at Nestle.

[via Nestlé]

IrelandUK

Filed Under: Print Tagged With: , , , ,

Nestlé Outfits Chocolate Bars with GPS Trackers in ‘We Will Find You’ Contest

September 22, 2012 by Leave a Comment

Kit Kat - We'll Find YouThat chocolate bar you’re eating might just be smarter than you think, it may actually be location aware.

Nestlé have distributed 6 chocolate bars somewhere in the UK outfitted with GPS trackers embedded in the packaging.

Once a buyer activates the GPS tracker, Nestlé’s prize team will locate them within 24 hours and deliver a check for £10,000.

As a secondary part of the promotion, Nestlé is also running a 2-week out-of-home campaign on 3,000 posters outfitted with NFC and QR code touchpoints.

The OOH touchpoints direct users to a mobile-friendly site where they can enter an on-pack code for an opportunity to win one of 2,000 £10 prizes.

The ‘We Will Find You‘ campaign was created by JWT London.

UK

Filed Under: Food & Drink, Out of Home Tagged With: , , , , ,