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In less than 3 months the Russian city of Sochi will host the Winter Olympic Games.
To help promote the games, the Russian Olympic committee has installed a special ticket machine at the Vystavochaya subway station, west of Moscow. But unlike other machines, commuters can earn their ticket by doing 30 squats.
[via Sploid]
Can your fingers go the distance?
You probably should warm up with a few deep-knuckle lunges before you slip your fingers into a virtual pair of Nike Lunarglide+ running shoes on the Nike Running Russia Facebook page.
The app uses your webcam to capture the movement of your fingers and translate it into the forward movement of the shoes. It’s not easy, after a half dozen attempts I only managed a paltry .28 km in 45 seconds. The leading runner so far somehow managed to ‘finger run’ an incredible 39.38 km in just over an hour.
The app was created by Mindshare Russia.
[via Popsop]
Creative Guy & Director of Emerging Media + Trends at Delvinia in Toronto. Co-founder & Chief Intoxicologist at Madtini.com – opinions expressed are my own (who else would claim them anyway).
