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Kmart’s Revisits Popular ‘Ship my Pants’ Ad with a Holiday Twist

December 13, 2013 by Leave a Comment

Kmart - Ship My Trousers

Back in April, DraftFCB brought new attention (and over 20 million YouTube views) to Kmart with the double-entendre filled ‘Ship my Pants‘ TV commercial. That was followed shortly by the similarly themed ‘Big Gas Savings’ ad and the more recent Joe Boxer tie-in ad ‘Show Your Joe’.

With the holidays in full swing, Draft FCB has brought back ‘Ship My Pants’, but with a Charles Dickens twist as ‘Ship My Trousers’. The same actors from the original commercial are now dressed in period costume as characters from Dickens’ A Christmas Carol.

[via Agency Spy]

USA

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Excuse Me? I Can Do What With My Pants at Kmart?!?

April 12, 2013 by Leave a Comment

Kmart - Ship My Pants

To get the word out that Kmart is offering free shipping on anything you can’t find in the physical store, DraftFCB has created a hilarious ad that will have people doing double takes across the US.

As the customers happily explain in the video, you can not only ship your pants, but also drawers, nighties, or if you’re up to it, ship the entire bed. Hilarious.

[via AdWeek]

USA

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Kmart’s Halloween Costume Challenge Sets World Record

October 23, 2012 by Leave a Comment

Kmart Halloween Costume Challenge

Nearly 36 percent of Americans say their biggest source of Halloween costume inspiration comes from what they see in retail stores or costumer shops, according to data collected by the National Retail Federation. A third use online search, and 26 percent turn to friends & family for inspiration.

One of those US retailers, Kmart along with their ad agency Draftfcb Chicago, have created a very cool ad featuring a selection of their Halloween costumes. The ad, filmed using 360 degree cameras, features dancer Monternez “Monty” Rezel of America’s Got Talent. Kmart challenged Rezel to get in and out of 150 of their Halloween costumes in 8 hours.

The event was filmed in a parking lot of a Kmart store in northwest Chicago and broadcast on Livestream. When it was done, Rezel had managed 150 costume changes in just 6 hours and 5 minutes, setting a Guinness World Record in the process.

I love the zombie doctor, werewolf and creepy clown costumes, but that Stay Puft Marshmallow Man is a bit dodgy.

The track featured in the ad is ‘Like Wolves’ by David Condos track and is available on Bandcamp.

USA

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