Johnson & Johnson Place Ad Infused with Baby Powder Scent into Indian Dailies

Johnson & Johnson - Baby Powder Scent Infused Print Ad

In the 1908s it seemed that you couldn’t open a magazine without stumbling upon ads featuring scent strips. The scented ads are indeed still around, and in 2012 Forbes reported findings from GfK MRI Starch Advertising Research that these ads are still successful at capturing readers’ attention.

Recently Johnson & Johnson India placed ads in leading India newspapers such as The Times of India, The Hindu, Malayala Manorama and Mathrubhumi printed with ink infused with the scent of the company’s baby powder.

[via LiveMint]


O.B. Serenades Miffed Tampon Customers With an Apology Set to Song

o.b. Tampons - we're really really sorryIn September 2010 customers of Johnson & Johnson’s O.B. tampon brand began to notice that the Ultra line of tampons had begun to mysteriously disappear from store shelves. Johnson & Johnson admitted that the Ultra has been discontinued, and blamed the manufacturing issues for the empty store shelves in Canada and the U.S. Some women called for a boycott of all Johnson & Johnson products, remaining O.B. products could be found on eBay selling for 20 times the retail price.

Distribution did eventually return to normal with most O.B. products returning to North American shelves, except for the Ultra. However, it appears now that Johnson & Johnson has reversed the decision to discontinue the Ultra and they are really sorry about the whole situation. What I mean is they are really really really really… well, you get the picture.

They are so sorry in fact, that they’ve launched a website featuring a personalized apology set to song. Enter your name, and you’ll see your name on his sheet music, written in the sky, as a tattoo on the singer’s arm and even written in roses on a sandy beach (swoooon). In some cases you’ll actually hear your name being sung as part of the song, but unfortunately it won’t work with every name. Understandably the song works with my name set as ‘Randi’ (as you can see at right) but not as ‘Randy’.

At the end of the song you can print out a coupon for a free product sample because the brand is, you know… really, really, really, really sorry.

What do you think of the campaign? Should customers be ready to forgive, laugh with the brand or will they be offended?

via Stephanie Fusco

Band-Aid’s ‘Hurt to Happy Project’ Helps Fund Childhood Music Education

Band-Aid - The Hurt to Happy Project“I am stuck on Band-Aids brand, ’cause Band-Aid’s stuck on me”.

Who could forget that famous jingle first made famous in the 1970s? Here’s some trivia, this was one of the jingles written by Barry Manilow for McDonald’s, State Farm and many others.

Band-Aid Canada has launched a campaign on their Facebook page celebrating that famous jingle. Each day that you visit The Hurt to Happy Project and successfully play the “Stuck on Me” jingle, Band-Aid Canada will donate $1 to The Royal Conservatory Early Childhood Education program to help kids in need get the music education they deserve.

At this moment there are 3 different instruments to play; guitar (shown at left), accordion and kazoo. Notes move across the screen and the user must press various keys on their keyboard to play them. If successful, the user earns a badge that they can share to their Facebook profile.

What I love about this campaign is; it’s fun, it’s easy to participate, it’s for a great cause and I get to show off my bad-ass kazoo skills. Just check out the badge on my Facebook profile if you don’t believe me.

Visit Band-Aid Canada’s Facebook page and help out today.