Bacon-lovers in Toronto will be lacing up their runners and jumping on their bikes to earn themselves a 30% discount from Rashers, a bacon-only sandwich shop.

The restaurant’s new promotion ‘Run the Pig’ is out to reach runners and cyclists when they are at their hungriest – right after exercising. To earn their bacon, people are asked to use a mobile-app (such as Nike+ Running) to track their run or ride around a pig-shaped course of their own creation, ending at Rashers restaurant at 948 Queen Street East.

The restaurant is also using their Twitter profile @rashers to tempt bacon-starved Toronto-area runners who have shared their completed Nike+ Running status.

The campaign was created by the bacon-loving folks at OgilvyOne in Toronto.

[via Newswire]