Toronto Sandwich Shop Creates Bacon Deal for ‘Pig-Shaped’ Runs

Rashers - Sweat Like a PigBacon-lovers in Toronto will be lacing up their runners and jumping on their bikes to earn themselves a 30% discount from Rashers, a bacon-only sandwich shop.

The restaurant’s new promotion ‘Run the Pig’ is out to reach runners and cyclists when they are at their hungriest – right after exercising. To earn their bacon, people are asked to use a mobile-app (such as Nike+ Running) to track their run or ride around a pig-shaped course of their own creation, ending at Rashers restaurant at 948 Queen Street East.

The restaurant is also using their Twitter profile @rashers to tempt bacon-starved Toronto-area runners who have shared their completed Nike+ Running status.

The campaign was created by the bacon-loving folks at OgilvyOne in Toronto.

[via Newswire]


Nestlé Outfits Chocolate Bars with GPS Trackers in ‘We Will Find You’ Contest

Kit Kat - We'll Find YouThat chocolate bar you’re eating might just be smarter than you think, it may actually be location aware.

Nestlé have distributed 6 chocolate bars somewhere in the UK outfitted with GPS trackers embedded in the packaging.

Once a buyer activates the GPS tracker, Nestlé’s prize team will locate them within 24 hours and deliver a check for £10,000.

As a secondary part of the promotion, Nestlé is also running a 2-week out-of-home campaign on 3,000 posters outfitted with NFC and QR code touchpoints.

The OOH touchpoints direct users to a mobile-friendly site where they can enter an on-pack code for an opportunity to win one of 2,000 £10 prizes.

The ‘We Will Find You‘ campaign was created by JWT London.