Grey Poupon Keeps it Classy in Support of Gay Community

Grey Poupon - Spread Great |Taste

Earlier this year Crispin Porter + Bogusky delivered a mayhem-filled update of the classic Grey Poupon commercial. Leveraging that same ad creative, the agency has posted a simple, classy statement to Facebook in support of the LGBT community on behalf of the mustard brand.

Above the image of the two gentlemen characters holding hands is copy that reads, “Spread Good Taste”. The Facebook post goes on to mention, “June is National Pride month. Though the festivities technically only last a month, we recommend celebrating all year – because Pride and good taste never go out of season.”

To no one’s surprise, the nearly 1900 comments below the ad is peppered with the usual statements of hate and intolerance, but the vast majority are in support of the brand.

[via Ad Week]


Smirnoff Shows Support for Same-Sex Marriage With Perfect Pairings

Smirnoff - Every Pairing is Perfect

With the U.S. Supreme Court set to begin hearings into two laws critical to the rights of same-sex couples to marry, vodka brand Smirnoff made it clear where they stand with a Facebook status update showing their support for the cause.

The image titled “Every Pairing is Perfect” shows three cocktail couplings of what I am guessing are Cosmopolitans (vodka, triple sec, lime juice and cranberry juice), all of which I agree are perfect.



Boy Gathers Super Kid Dream Team for Rematch in Hyundai’s Super Bowl Spot

Hyundai Super Bowl Ad 'Team'

In Hyundai’s Super Bowl spot a young boy recruits his mother and her seven-passenger Sante Fe to recruit a dream team of super kids for a rematch against a group of larger boys.

The TV spot is supported by ‘Find Your 7‘, a social experience in which participants assemble a Super Bowl dream team from their Facebook friends, assigning them to a seat in a virtual Sante Fe. A winner will be drawn and will receive airfare, accommodations and tickets for seven people to the 2014 Super Bowl in East Rutherford, NJ.

The ad ‘Team’ was created by INNOCEAN USA, and directed by Jim Jenkins for O Positive.


“Help, I have the Flu” App Identifies Flu Symptoms Among Your Facebook Friends

Help Remedies - 'Who Gave Me the Flu' Facebook AppBeing sick with the flu is a simple reality in the winter, now with people returning to work and school after the holidays the spread of the flu will begin in earnest. In most cases a few days or rest, fluids and isolation will do the trick.

Wouldn’t it be helpful to be able to analyze the social media updates of friends, co-workers and family for complaints about sneezing, sore throat, runny noses or other no so pleasant flu-like symptoms.

OTC healthcare company Help Remedies is here to help with the Facebook app ‘Help, I have the Flu‘.

If you already have the flu, select “Who Made Me Sick?”, or if you’re not feeling ill yet, select “Who Might Made Me Sick?”, and the app analyzes the status updates of your Facebook friends, and reports on which one of them are updating their status with symptoms of the flu.

Once your ill-feeling friends have been identified, you can choose to send them a product from Help Remedies or send them a Quarantine message explaining you may not be replying to the posts or attending their events until everyone is feeling better.

The “Help, I have the Flu” App was produced by Tool of North America.

Tim Hortons Celebrates 2 Million Facebook Fans with In-Store Flash Mob

Tim Hortons - 2 Million Facebook Fans Flash Mob

For those folks in other areas of the world who may not be familiar with the Canadian coffee shop and restaurant chain, Tim Hortons is an institution with 4,071 locations, 3,326 in Canada and 734 in the United States. Each day, millions of Canadians from coast-to-coast line up at the counters and drive-thrus to order the traditional double-double, box of Timbits or one of the other dozens of items on the menu.

To celebrate reaching 2 million Facebook fans, the largest Canadian fan base of any brand page on Facebook, Tim Hortons staged a flash mob on November 12, thanking their employees and fans.

The group performed ‘Thank You for Being a Friend’, a song written and originally performed by Andrew Gold in 1978. Of course, the song became much more famous in the 80s as the theme from The Golden Girls.

After watching the video, I could really use a honey cruller.


Morton Promotes Safe-T-Pet Ice Melt with ‘Best in Snow’ Photo Competition

Morton Safe-T-Pet  - Best in Snow

With some areas of the US and Canada already receiving their first snowfalls, that means that soon our roads and sidewalks will be covered with salt and ice-melting products. Some of these products can cause irritation to our dog’s feet, or cause stomach issues which could lead to more serious health issues.

To promote the use of their Safe-T-Pet Pet Care Ice Melt, Morton Salt is hosting a ‘Best in Snow’ pet photo competition.

Pet owners are invited to submit pictures of their pet suited up and ready for winter, with the winner receiving $10,000 in cash and prizes. To kick-off the photo contest, DDB Chicago has fun spoof of dog shows, highlighting the ‘preliminary entries’.


Swedish Armed Forces Showcase Their Work With Real World Likes

Swedish Armed Forces - a Real Like“Welcome to our reality”, is a new recruitment campaign from the Swedish Armed Forces that hopes to lure from behind their computer to discover and ‘Like’ the valuable work the Forces are involved with everyday.

Real-world ‘Like’ installations have been set up throughout Sweden at the locations where the Armed Forces have made a real difference, including forest fire fighting, oil spill cleanups, dam building, and of course, guard duties at the Royal Palace of Stockholm. The button on the installation not only captured a ‘Like’ but also an image of the person pressing it. The images are included are posted to the website, and are sorted by date and location.

The campaign was created by DDB Stockholm. The agency also produced the innovative ‘Who Cares‘ campaign earlier this year.

[via Swedish Ad Beat]


Bodyform Responds to Flippant Facebook Post with ‘The Truth’ about Periods

Bodyform - The Truth

As they explain in the description of the video, Bodyform doesn’t actually have a CEO, but if she did, she’s be called Caroline Williams. Made-up CEO or not, this response video to a sarcastic post on Bodyform’s Facebook page hits the nail on the head when it comes to a typical guy’s reactions to honest open talk about a woman’s period (my hands were shaking just typing that).

Last week, Richard Neill (let’s assume he’s a typical bloke), posted:

Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn’t I get to enjoy this time of joy and ‘blue water’ and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn’t wait for this joyous adventurous time of the month to happen … lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger

The post has received 3,656 comments and 85,881 likes so far, obviously capturing the attention of Bodyform, a page with a total of just 4500 followers.

In the video, ‘CEO’ Williams apologizes directly to Richard for misleading him through a flagrant use of visualizations such as skydiving, rollerblading, mountain biking, and of course horseback riding in their ads. She goes on to explain that unfortunately there’s no such thing as a ‘happy period’, but the reality is, some people just can’t handle the truth.

This is followed up with gripping scenes taken from focus groups held in the 80s, showing the results of men being exposed to the truth about periods.

Brilliant move Bodyform, now let’s see if ‘us guys’ can manage to bring back the right brand from the store.

[via HuffingtonPost UK]


Old Navy Assembles Human Coupon to Celebrate 5 Million Facebook Fans

Old Navy - 5 Million Facebook Fans

Old Navy is marking the milestone of 5 million Facebook fans (or Likes) by providing a coupon for 30% off a customer’s total purchase this weekend (October 12-14).

However, instead of a traditional coupon, hundreds of people were assembled in a field carrying strategically placed placards, that when photographed from above created a 120 x 60 foot coupon.

The coupon available at is redeemable at US and Canada Old Navy stores by showing the printed version or by showing it on the screenof your smartphone.

The coupon was created by Crispin Porter + Bogusky.


Samsung UK Recruits 250 David Baileys to Promote NX Smart Camera

Samsung - David BaileySamsung is promoting that their NX smart cameras can turn anyone into a great photographer, maybe even as good as famed UK-photographer David Bailey.

To find out, Samsung are recruiting 250 people in the UK with the name David Bailey. They’ll be supplied with a Samsung NX smart camera, weekly assignments and special personal training from “the” David Bailey. The amateur David Baileys will capture photographs of their daily life to be used in the second phase of the campaign.

A few of the David Baileys have already begun posting examples of their photography.

The campaign was created by Cheil UK.