National Geographic Launches Content-Rich Augmented Reality Experience in Hungary

Live Augmented Reality for National Geographic Channel / UPC from Appshaker Ltd on Vimeo.

National Geographic Channel Augmented RealityEarlier this year we saw Lynx generate a stir at London’s Victoria Station with an augmented reality experience that layered models from their falling angels campaign into live video of curious commuters.

A few weeks ago a similar experience was launched in Hungary by the National Geographic Channel and European cable distributor UPC. The augmented reality experience enabled people to immerse themselves into a variety of National Geographic Channel content including a petting a leopard, dancing in a conga-line with an astronaut, watching a dolphin do flips, interacting with large and small dinosaurs and even cowering from an intense lightning storm.

The experience was put together by UK creative agency Appshaker, who have previously developed augmented reality experiences for clients such as Ford and Budapest Bank.

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Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at for a cocktail.