New York-Presbyterian Hospital Creates Playlist of ‘Songs to Save Lives To’

New York Presbyterian - Songs to Save Lives To

New York agency Seiden has launched ‘Songs to Save a Life to‘, a new CPR awareness campaign for New York Presbyterian Hospital.

89 percent of people who suffer cardiac arrest die because they don’t receive CPR from someone at the scene, and the initiative looks to help people learn how to perform hands-only CPR to help save more of those lives.

Hands-only CPR requires a pace of 100 chest compressions per minute, and the agency has created a Spotify playlist of popular songs to help you keep time. The list features 40 songs including ‘Stayin’ Alive’, ‘I Will Survive’ and ‘You Can’t Hurry Love’. Although the inclusion of ‘Quit Playing Games (With My Heart)’ and ‘Another Ones Bites the Dust’ show me that someone has a sense of humour.

[via Seiden Blog]


Zombies Star in new Heart & Stroke Foundation Campaign ‘The UnDeading’

Heart and Stroke Foundation - #TheUndeading

There’s no denying that first aid training is an essential skill to have in daily life, let alone in a natural disaster, ‘rage’ virus outbreak or zombie apocalypse. If we’ve learned anything from movies and TV shows like ’28 Days Later’, ‘Shaun of the Dead’, ‘Zombieland’ and ‘The Walking Dead’ is that you have to stay healthy, be able to keep moving, and of course double-tap, because your brain in like a walking-talking candy store to the recently departed.

This week the Heart and Stroke Foundation of Canada has released an aggressive campaign to raise awareness of CPR (cardiopulmonary resuscitation). The horror-movie style PSA features a woman surrounded on all sides by approaching zombies. With zombies closing in she loses consciousness suffering what may have been a heart attack. Surprisingly, the zombies are able to use their CPR skills to revive the woman before… well, I’ll just let you watch it to find out.

The campaign will hopefully spur enough people to join in a Guinness World Record attempt for the largest number of people trained in CPR at one time. The event will happen October 25 at Canada’s Wonderland during the annual Halloween Haunt.

The Heart and Stroke Foundation is also promoting CPR training to the undead at The Toronto Zombie Walk on October 20.

The campaign comes from Toronto’s Agency59, with video direction from Vincenzo Natali (Splice, Cube), with production by Cartilage and FX from Alter Ego.


Tough-Guy Vinnie Jones Teaches a CPR Lesson You’d Better Not Forget

Vinnie Jones demonstrates Hands-Only CPR for the British Heart FoundationYou may remember Vinnie Jones best from his days as a ‘hard-man’ footballer or from his tough-guy roles in Guy Ritchie’s ‘Lock, Stock & Two Smoking Barrels‘ and ‘Snatch‘.

Recently Jones has taken on a new role to help the British Heart Foundation promote ‘Hands-only CPR’, and he’s using his typical tough-guy style in this demonstration video. Vinnie and his pals luckily had a special volunteer lying around for the demonstration.

The first important thing to do is call 999. Then check the person for responsiveness, and to see if they are breathing. Then lock your fingers together with knuckles facing out. Begin to press down on the patient’s chest approximately 5-6 cm (about 2 inches); push hard and fast, about two times a second. Vinnie and his ‘associates’ suggest you keep time to the beat of the BeeGees’ Stayin’ Alive.

According to the British Heart Foundation, less than 10 percent of the 30,000 people in the UK who suffer cardiac arrest survive long enough to leave hospital alive. By using a technique such as ‘Hands-only CPR’ it can double the a casualty’s chance of survival.

A shorter version of the video will be used on UK TV. Visit the BHF Hands Only CPR site for more information.