Coke Zero’s Ugly Holiday Sweater Generator Will Leave You in Stitches

Coke Zero - Ugly Sweater Generator

The ugly Christmas sweater has become as much a part of the modern holiday season as secret Santas, awkward office party passes and those reindeer antlers that people put on their cars.

What started as an ironic statement about ’80s holiday fashion has since gone mainstream now with dozens of online sites and trendy boutiques offering up the best of the worst ugly holiday sweaters.

Coca-Cola and it’s agency Droga5 have jumped all over the trend and have launched the Coke Zero Sweater Generator. Customize your sweater by choosing the color, patterns and decorative elements.

Whether you decorate your sweater with porpoises, snow cobras, dinosaurs or roasted turkeys, you’ll want to share your creation with your friends. The top 100 vote getters by December 1 will actually have their sweater produced just in time for the holidays.

[via Ad Age]


Dance-Powered Coca-Cola Machine Unveiled in Korea

Coca-Cola Dance-Powered Vending Machine

It used to be that all you needed to complete a successful transaction at a Coca-Cola machine was to insert the correct amount of coins. But, recently Coca-Cola machines are asking for hugs, signs of affection and friendship in exchange for a free bottle.

The latest example of an interactive Coca-Cola machine was launched recently in a theatre complex in Korea. People passing by, were invited to mimic the dance moves of Korean boy-band 2PM to earn a free Coca-Cola. Dancers were then able to share pictures of their dance movies to Facebook, Twitter and me2Day.


South Korea

Action-Packed Coke Zero Ad Hums Along to James Bond Theme

Coke Zero - Unlock The 007 In You

Skyfall, the 23rd movie in the James Bond series, and the third to star Daniel Craig, is set for release in late October, and Coke Zero is one of several brands that have partnered up to promote the latest installment of the spy franchise.

One of the constants throughout the series has been the James Bond Theme music, written in 1962 for ‘Dr. No’ by British composer Monty Norman and arranged by John Barry.

In this new Coke Zero ad created by Publicis Paris, the drama and action plays out to the James Bond theme song sung and hummed by the characters.

I’m not sure I can picture 007 sitting down at a casino bar and ordering a Coke Zero, but it’s been reported that he’ll be sipping a Heineken in Skyfall. I’m sure we’ll still see Bond order his signature drink, the vodka martini, shaken, not stirred.


Coca-Cola Celebrates London 2012 Sponsorship with 100 ft Tall Vending Machine

Coca Cola 100 ft Vending Machine

For today only, (September 3) Coca-Cola is giving away free product to celebrate their sponsorship of London 2012. People in Britain can go to to claim their product code.

To promote the giveaway, they constructed a 100 foot tall replica of a Coca-Cola vending machine, complete with giant ‘push’ button.

Coca-Cola is well-known for their interactive ‘Happiness Machines’ including; one in Singapore that responded to hugs, and one in Turkey that gave away free coca-cola to couples only. (note these vedning machines were activated by remote control, and did not include image recognition or senors)


Coca Cola Latin America Features the Kinder Side of Security Cam Footage

Coca Cola Security Cam

Normally when we’re seeing security camera footage on the news or a reality show we’re watching the worst of our society captured for all to see. Coca-Cola Latin America and Landia Creative Director Martin Mercado turned that idea on it’s head by creating an ad showing the ‘best’ of people captured by security cameras.

The song featured in the ad is a live recording of Supertramp’s 1977 hit ‘Give a Little Bit’ performed by the song’s co-writer Roger Hodgson.

Fans (Literally) Download Band to the Stage at Coca-Cola Sponsored Rock Show

Coke FM Download ConcertHow many times have you gone to a rock concert and thought the band playing up on stage was high. In the case of this concert in Bogata, Colombia sponsored by Coca Cola to promote its online radio station , the band was indeed high, 50 metres high to be exact. (I know, bad joke… and just say no to drugs)

The band began their performance on a small platform 50 metres above the stage. The only way the audience could get the band lowered to stage level was to ‘download’ their songs. Each time the audience downloaded a song, the band played it and they were lowered 10 metres until they eventually reached the stage level.

50,000 songs were downloaded from the website in just an hour, which saw 337% more visitors than usual.

The stunt was created by Ogilvy & Mather Bogata and was so successful that similar concerts are now planned for Quito (Ecadour), São Paulo and Mexico City.

Coca-Cola Happiness Machine in Singapore Gives Out Cokes for Hugs

Coca-Cola Hug Me MachineCoca Cola has been rolling out viral videos of their Happiness Machine projects around the world since early 2010. From campus visits in Queens, NY and London to shopping malls in Oslo and São Paulo, the vending machines handed out everything from sandwiches to Twister games to pairs of skis along with armfuls of free coke.

Recently Coca-Cola’s agencies have been getting more creative with the Happiness vending machines, including:

The Coca Cola Friendship Machine: on Día del Amigo (Friend’s Day) in Argentina Coke installed an extra tall coke vending machine with a special 2×1 offer. The only problem was the coin slot and selection buttons were too high for any one person to reach, so basically you needed two people to work together to be able to take advantage of the two for one offer.

Happiness Machine for Couples: On Valentine’s Day in an Istabul shopping mall Coke set up a vending machine with cameras and remote control. All people needed to do to get a free coke was to porve they were a couple with a hug and a kiss.

The latest Happiness Machine was set up at the National University of Singapore. The installation featured a vending machine with the inviting words ‘Hug Me’ where the Coca-Cola logo would normally be. When students hugged the machine, either by themselves or as a group, the machine would provide them with a free coke.

While some blogs have inferred that the machine actually responded to the action of hugging, I highly suspect it was simply another example of remote control activation similar to the Istabul machine. In the end it doesn’t matter, as the students seemed to have a lot of fun.

From The Mail Online

In a statement as part of the company’s Open Happiness campaign, Leonardo O’Grady, Coke’s Asia Pacific Director for Sparkling & Activation Platforms, said: ‘Happiness is contagious. The Coca Cola Hug Machine is a simple idea to spread some happiness.

‘Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large.’
Marketing gurus behind the stunt hope that it will encourage consumers to ‘bring positivity, optimism and fun into their lives’ and to ‘open a Coke and share a little happiness’.

The machines have been such a success that there are plans to roll them out across Asia.
Mr O’Grady added: ‘The reaction was amazing – at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs.’

The Singapore ‘Hug Me’ Happiness machines was created by Ogilvy & Mather.

Coca-Cola Creates a Happiness Machine for Couples-Only

Coca-Cola Happiness Machine for CouplesCoca-Cola’s worldwide Happiness campaign made a stop at one of the busiest shopping malls in Istanbul this past Valentine’s Day.

The special coke vending machine featured secret cameras and was remotely operated and designed especially for couples. However, to get it to work people would have to choose they were a couple by sneaking a kiss or hugging.

The experience was created by Instabul agency C-Section.

Via: 1001 Tales

Coca-Cola Plays Santa to Bogota Cabbies on Christmas Eve

Coca-Cola Plays Santa to Bogota Cabbies on Christmas EveI’ve never had to do it, but I can imagine that working Christmas Eve has to be high on the list of things that suck. However, for a few lucky cab drivers in Bogota a long evening of ferrying passengers around the city took a turn for the better.

Coca-Cola Colombia had the cabbies pickup and deliver Santa Claus to a very special destination; to their own homes. There they were met by their excited families (and a few Coca-Cola elves) for a special Christmas Eve party.

While the cab drivers got to spend the rest of Christmas Eve with their families, Santa took over their cab for the rest of their shift.

Coca-Cola Portugal’s Lost Wallet Experiment Puts Honesty to the Test

Coca-Cola Portugal Lost WalletWhat if you found a wallet on the street? Would you return it?

Now imagine if you found a wallet containing a ticket to that Sunday’s big football match, and the ticket belonged to a fan of the rival team. Would you still return it or would you leave your rival’s supporter out in the cold?

The lost wallet has been used many times in promotions simply because it works. We can all relate to the issue. I’ve lost my wallet (at least) three times and it’s been returned to me each time. I’ve also found a few wallets and turned them in where I found them.

Coca-Cola put the fans of Sport Lisboa e Benfica to that very test a few weeks ago. The upcoming weekend featured a game against their Lisbon rivals Sporting Clube de Portugal (Sporting Lisbon). Coca-Cola dropped a wallet inside the Benfica Megatore and ticket office. The wallet contained a ticket to that weekend’s big game as well as a prominent membership card of Sporting Clube de Portugal.

95% of the fans put to the test turned the wallet right away (kudos to them). Coca-Cola rewarded the honest fans with applause, handshakes and tickets to the big games.

As for the game itself, Benfica came out on top 1-0.

Related Posts