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Citroën Celebrates Nine Straight WRC Titles With Diorama of Rally Scenes

March 3, 2013 by Leave a Comment

Citroen WRC Diorama

2012 marked an unprecedented ninth straight FIA World Rally Championship title for Sébastien Loeb and Daniel Elena. To celebrate, french automaker Citroën hired UK-model maker Kieron Barter of Funky Lemon Design to create a amazing diorama and mount it on the rood, windshield and hood of a Citroën DS3.

The diorama took Kieron nearly two months to complete, and features displays of nine different rally events and their unique terrain, one display for every championship. The terrain is complete with 1:43 scale versions of the team’s championship-winning cars.

The car and diorama were unveiled at the Society of Motor Manufacturers and Traders (SMMT) in London earlier in February. Citroën plans a dealer tour for the car and will display it at various events this summer.

For a close-up look at the diorama, check out the full gallery at the Car Scoop blog.

[via Car Scoop]

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Guided by Tweets; Citroën Launches 8-Hour Twitter Race Across the Netherlands

November 17, 2011 by Leave a Comment

Citroen Netherlands Twitter RaceOn November 17 at 9am, Dutch actress and presenter Froukje de Both will begin an 8-hour drive in a Citroën DS5, but she has no idea where she will be at the end of the day. Froukje and her co-driver will begin their day in the centrally located Dutch city of Amersfoort, but from that point on they will begin taking directions from their the Twitter followers of @CitroenNL. Let’s hope they don’t direct her into a nearby canal.

The way that it works is that when the car approaches an intersection, they will choose the direction that has been tweeted the most. The goal for players is to get the car as close as possible to their location. At 5pm (local time) exactly the car will stop somewhere in the Netherlands. The first person who can find the Citroën DS5 and tweet the secret code found inside gets to drive the car for the next year.

The whole event can be followed live throughout the day on the Citroën Netherlands Facebook page. Visitors can watch Froukje and her co-driver via a live cam inside the car and on see their location updated on Google Maps.

The Citroën DS5 Twitter Race was created by Euro RSCG Amsterdam and creative studio Perfect Fools.

UPDATE: Nov 17 – The Twitter race ended at 5pm in the town of Soest, which is actually only 10 km from where it began this morning in Amersfoort. After hundreds of tweets (weirdly, none from the eventual winner) and hundreds of miles the car was claimed by Bart van Dishoeck (@DJBart1).

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Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at Madtini.com for a cocktail.

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UK Car Fans Play Hide and Seek to Win a New Citroën DS4

July 28, 2011 by Leave a Comment

Citroen DS4 SeekersCitroën UK has launched DS4 Seekers, a new mobile and online multi-player game designed to promote the sporty new Citroen DS4.

Each day for 10 days starting July 19, registered players were given a virtual DS4 to hide somewhere on the streets and roadways around the UK. The players use the DS4 Seekers app and web interface to both hide and find the hidden DS4s on Google Maps or a Street View of their area. Points are earned for both hiding and finding cars, with each point giving the player an entry into the draw for a real-life Citroën DS4.

I’m curious to see what the online and mobile game interface actually looks like. It’s not clear from the promotional video above exactly how the game play actually works.

The campaign was created and produced by OMD and Candyspace Media. For more information check out the Citroën UK Facebook page.

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