You are here: Home / Archives for cancer

JWT Brings Justice League’s “Super Formula” to Kids at São Paulo Cancer Centre

June 13, 2013 by Leave a Comment

JWT Brazil - Justice League Cancer Treatment for Kids

The prospect of undergoing chemotherapy treatment for the first time can be terrifying enough for adults, let alone kids. To help the children of the São Paulo’s A.C.Camargo Cancer Center, the creative folks of JWT Brazil enlisted the help of DC Comics’ The Justice league.

JWT worked with Warner Bros. to create a series of comic books in which Justice league characters recover their strength thanks to a “Super Formula”. The Super Formula was delivered via intravenous bag concealed within plastic covers branded with the logos of Justice league superheroes, including Superman, Batman, Green Lantern and Wonder Woman.

[via The Drum]

Brazil

Filed Under: Art & Design Tagged With: , , , , ,

Topless Female Trampolining Raises Awareness of Male Breast Cancer

September 17, 2012 by Leave a Comment

Topless Female Trampoling World Championships

Lars Larson (Irish-actor and MCAC-ambassador Chris O’Dowd), may have the worst Swedish accent in the world, but in his role as Health & Safety Officer of the Topless Female Trampolining World Championships, Lars may just have the best job in the world.

And, while these Championships may be fictional, it may not be too late to start campaigning for topless trampolining to be included in the 2016 Summer Games in Brazil.

The campaign’s real goal is to raise awareness of breast cancer in men, and was created by UK non-profits MCAC (Male Cancer Awarness Campaign) and CoppaFeel.

While breast cancer is relatively rare in men, 300 men in the UK, 200 men in Canada and about 2,190 in the US will be diagnosed with the disease.

UK

Filed Under: Non Profit Tagged With: , , , ,

Dear Sixteen Year Old Me – Be Careful Out There

May 3, 2011 by Leave a Comment

I saw the video tweeted today earlier. I had a few minutes and clicked on it – I assumed it was might be a cute cautionary tale on growing up, possibly something to do with risky lifestyle choices like sex, drinking or drugs. It wasn’t 25 seconds in when the people in the video began revealing their scars from cancer operations that it became deadly serious.

The video was produced by the David Cornfield Melanoma Fund, which was established in 2007 and is devoted to promoting awareness of melanoma in order to save lives. David Cornfield was just 32 years-old when he was diagnosed with melanoma. After being in remission for two years the cancer returned to his lungs then spread to his brain and spinal column, paralyzing him for the last month of his life. After his death his wife Sari founded the fund.

Every year 5300 Canadians are diagnosed with melanoma and 1000 die. If your receive a severe sunburn before the age of 16 the risk of contracting melanoma can double. Good news, nearly 90% melanoma cases can be cured if caught in time.

This video is once of the most effective videos for cancer awareness that I have ever seen. Having spent nearly everyday of the summer running around without a shirt with no thoughts of wearing sunscreen, it made me think and start looking for weird moles. So far so good.

It’s cool that the music used is ‘Generator, First Floor‘ by the Freelance Whales, who I just saw play live last weekend.

So, take care of yourself friends. Have those suspicious moles checked, and get in the habit of checking your skin once a month. There are some great worksheets and information available on the DCMF web site.

Filed Under: Digital Culture, Non Profit Tagged With: , , ,