Adidas and Dwight Howard Use Ball-Tracking Technology to Create Signature Shots

Adidas Dwight Howard 'Signature Shots'

At an Adidas promotional event during the NBA pre-season swing through the Philippines, Houston Rockets’ superstar Dwight Howard provided Manila basketball fans with a unique souvenir.

Fans were invited to play one-on-one against the towering Howard, while tracking technology traced the path of the basketball on its path to the net. The path was then printed and transferred to a souvenir t-shirt.

The Signature Shots campaign comes from the creative folks at TBWASantiago Mangada Puno.

[via Agency Spy]


Derrick Rose Has Fans Jumping for Free Shoes at London Pop-Up Store

Adidas London - Jump Store

Earlier this month Chicago Bulls’ superstar Derrick Rose was travelling around Europe as part of Adidas’ “D-Rose Tour”. When the tour reached the UK, agency TBWA constructed a pop-up store in the London borough of Hackney stocked with hundreds of pairs of D Rose 3.5 shoes. (remember when we simply called these sneakers?)

To bring home a pair of shoes, the aspiring basketball players simply had to grab them off the shelf. However, the shelf was located high above the floor at the height of a basketball net.

[via The Denver Egotist]