Baileys Christmas Ad Features Modern Spin on Classic Nutcracker Story

Baileys Nutcracker

Experiencing a live performance Tchaikovsky’s Nutcracker Suite have become a Christmas holiday tradition for audiences around the world.

Agency BBH London and Baileys have pulled together a ‘A List’ of talent to create a condensed stylized take on the classic tale. Leading the production is ‘Three Little Pigs‘ director Ringan Ledwidge, ‘Black Swan’ choreographer Benjamin Millepied, composer, pianist and producer, Nicholas Britell, costume designer Rosa Dias and set designer Sarah Greenwood. The dancers are Royal Ballet Dancers Steven McRae as the Nutcracker, Thiago Soares as the Mouse King and Iana Salenko as Clara, the heroine of the story.

The retelling begins with the group of girls heading out through a snowy forest for a girl’s night out at Candyland. After enjoying a complimentary Baileys, a suave Nutcracker steps forward for a dance. Soon they’ve attracted the attention of a tattooed Mouse King, who steps forward and makes a grab for Clara. Before you can say “pirouette” there’s a full-scale dance-battle going on between the two. Clara ends it all with a spinning round kick to the face of the Mouse King, before heading off for more fun (and Bailey’s) with the girls.

Appropriately enough the full 2 minute ad debuted during the UK TV premiere of ‘Black Swan‘.

Baileys Christmas Nutcracker

The making of our Baileys Christmas Nutcracker

[via Creativity]

UK

Designer Pays Tribute to New Bailey’s Bottle with Dress Made from Broken Glass

Bailey's Lucian Matis Broken Glass Dress

This is one dress you could accurately describe as cutting edge fashion.

Recently Bailey’s Canada recruited fashion designer Lucian Matis to create a one-of-a-kind dress inspired by the new taller and thinner bottle design. Matis decorated the gown with beads, flat glass, and shards of broken glass from the old Baileys bottles.

The dress took a team of three skilled workers 125 hours to complete, and was revealed on the runway at Toronto Fashion Week preceding the debut of Matis’ “Monochromatic Fantasy” 2013 fall/winter collection.

[via Marketing]

Canada

Photo via Bailey’s Canada Vimeo