Swedish Family Exchanges Peaceful Sleep Spots in IKEA ‘Night Walkers’ Ad

IKEA Night Walkers

IKEA’s newest ad features a Swedish family that just wants to get a few minutes of peaceful sleep… and some personal space.

Whether it’s dad waking up in the car, mom in the bathtub, or the family dog in the kid’s bed, everyone has colorful, fresh IKEA sheets, pillows and comforters to keep them warm.

It’s too bad IKEA didn’t make pants.

The ‘Night Walkers’ ad is Stockholm-based agency Akestam Holst’s first work for the iconic Swedish brand. The spot was directed by Jesper Ericstam for Social Club.

[via AdWeek]


Swedish Insurance Company Celebrates Customer with Skydiving Cat Tribute

Folksam - Skydiving Cats

For the past few years, Folksam, a Swedish insurance company, has leveraged their Emotional Barometer application to gauge the sentiment of their policyholders and countrymen. Through a series of 20 question type activities the application creates visualizations that show what activities and opinions the Swedish people are passionate about.

A new series of ads have been created to celebrate the passions shared by it’s customers, including Eva Leijonmark who is passionate about her cat Tiger. Folksam and their ad agency Akestam Holst are celebrating Eva and Tiger by creating an ad showing a group of skydiving cats that join together to spell out her name in the sky. All to the tune of R.Kelly’s ‘I Believe I Can Fly’.

While I’m sure no cats were harmed in the making of this green-screened production, I can only imagine the damage done to the production people who dressed the cats in their little skydiving outfits.

[via Daily Picks and Flicks]


The Swedish Post Challenges iPhone Users to Deliver & Win Virtual Parcels

Swedish Post - Do You Have Sweden's Safest HandsIt seems that lately most of the innovative mobile applications and campaigns are coming out of Sweden. The latest example is the campaign for Posten (the Swedish Post), produced by ad agency Åkestam Holst and app developer From Stockholm with Love.

The campaign is looking for ‘Sweden’s Safest Hands’, handling a virtual delivery bicycle to deliver mystery parcels to their assigned destination. To participate, players first download the Trygga Händer (Safe Hands) app, then wait for the release of the parcels that happens daily at 6am, 12pm and 6pm. The players must deliver their parcel safely to it’s destination within 24 hours to win the mystery contents. The contents of the parcels are valued between SEK 300 to SEK 5,000 (USD $42 – $720).

The challenge takes advantage of iPhone features including the compass and GPS to detect and follow the route to the parcel’s destination. The accelerometer is used to keep track of the steadiness of the player. If the player moves too fast and jerky the bicycle will veer outside of the safety zone and the parcel is lost. The player must re-select their package and start again. To have a wider safety-zone to play within, participants can ‘power-up’ by finding and checking-in to a Swedish Post location.

The campaign is reminiscent of New Balance’s ‘Urban Dash’ Vodafone’s ‘Buffer Busters’ or Mini Getaway games, all of which combine real world activity with mobile technologies in innovative ways. Coincidently those three games were created by Monterosa, another Swedish developer.