Zapd is my super-awesome, favorite iPhone app of the moment. Launched this week by Seattle startup Inkd, the app allows you to create a simple website in the matter of seconds. First you select your theme, then add text, photos and links. Next you … [Continue reading]
Bank Provides Free Gifts to Travelers Via QR Card Signage
Two things that we always emphasize to our clients when we are planning digital experiences; (1) make sure you are providing value to the user, and (2) don't out roadblocks in your user's path. The campaign - which was launched in October - created … [Continue reading]
Air New Zealand gets ‘Fit to Fly’ with Richard Simmons
While I'm not sure whether this video will have people dancing in the aisles or dashing to the emergency exist of Air New Zealand flights, it certainly has captured the imagination of viewers on the web with 40,000 views in its first day. Fitness … [Continue reading]
CNN Begins Experimenting with On-Air QR-Codes
Today I came across CNN using an on-screen QR Code to direct viewers to additional content on their mobile site. After researching a bit online, it turns out that the cable news channel began using these last weekend. CNN has consistently been … [Continue reading]
A 1000 Cranes for the People of Japan
The world has watched in horror and disbelief as the powerful earthquake and tsunamis on march 11 left thousands dead or missing throughout northeast Japan. The devastation, powerful aftershocks and subsequent nuclear plant problems have left … [Continue reading]
Ford Puts New Grand C-Max Into Customers Hands Using Augmented Reality
In late February Ford of Britain launched the an augmented reality campaign using Panasonic's new 3D depth imaging technology to promote its new Grand C-MAX. The user interface is based on natural movement and hand gestures rather than using printed … [Continue reading]
‘Girl Walks Into a Bar’ Premieres on YouTube to 260,000 Viewers
On Friday March 11, Girl Walks Into a Bar, the first feature length movie specifically made for the Internet made its debut on the YouTube Screening Room. By Sunday night more than 260,000 people had viewed the 90 minute comedy. According to the … [Continue reading]