This trailer for new Muppets Movie is so freakin' brilliant. I had a 'WTF moment' while watching it for the first time, then with the reveal it was sheer joy as Kermit, Miss Piggy, Fozzie and the gang appeared. The Muppet Show ran from 1976-1981, … [Continue reading]
Fiat Smartphone App Turns Street Signs Into Interactive Brochure
May 28, 2011 by Leave a Comment
When the creative folks at Leo Burnett Madrid were tasked with promoting the Fiat Street Evo they headed out into the streets. They created a smartphone app for iPhone and Android that turned everyday traffic signs into launching pads for an … [Continue reading]
Monsters; a Creature Feature on a Budget
May 23, 2011 by 2 Comments
I finally watched the much-discussed sci-fi movie Monsters last night. I had been eager to see the movie since it first debuted at SXSW in March 2010. Much of the talk around the movie was about the relatively low production budget of $500,000 USD … [Continue reading]
Speedo Wants to Know About Your Most Unforgettable Swim
May 23, 2011 by Leave a Comment
I think everyone must have that one unforgettable swimming experience. It could be that awesome ocean swim, diving head first into the crashing waves as you against the force of the water move over you. Or, it may have been that first successful dog … [Continue reading]
iPawed? Friskies Launches Three iPad Games for Your Cat
May 23, 2011 by Leave a Comment
If you're a cat owner you may have noticed your cat eyeballing you once or twice as you tried to three-star that last level of Angry Birds on your iPad. Cats are a very important element of the interwebs, after all, if it wasn't for cat videos … [Continue reading]
Moby Promotes New Album with Fan-Fueled Instagram Microsite
May 22, 2011 by Leave a Comment
Electronic musician Moby is promoting the release of his new album 'Destroyed' with a microsite by asking fans around the world to use Instagram to share photos of their city at 2am. The album release will be accompanied by a book of Moby's photos … [Continue reading]
Jeep Ad Provides Example of QR Code & Mobile Best Practices
May 20, 2011 by Leave a Comment
This full-page Jeep ad that appeared in newspapers this week is a great example of 'Best Practices' to follow when using a 2D barcode in advertising. A recent poll from AskingCanadians revealed that 58% of smartphone owners who scan 2D barcodes are … [Continue reading]
A Lesson in QR Code Density
May 15, 2011 by Leave a Comment
Last week my colleague Amy Sullivan, VP of Insight at Delvinia and myself presented a webinar on 2D Barcodes. One of several best practices that we covered was optimizing the density of your QR Code. We used this poster for the upcoming Photographic … [Continue reading]
Chris Milk & Arcade Fire’s ‘Summer Into Dust’ Experience Continues Online
May 14, 2011 by Leave a Comment
If you were at Coachella last month for Arcade Fire's Saturday night performance you watched as hundreds of large beach balls cascaded down from the top of the stage. The beach balls bounced throughout the crowd changing colour in time with the … [Continue reading]
