Casey Neistat is an American filmmaker who gained some notoriety in 2012 when he and his editor Max Joseph went "off-script" while producing an ad for Nike Fuel Band. Instead they travelled around the world for 11 days shooting footage based on the … [Continue reading]
Filmmaker Spends ‘Secret Life of Walter Mitty’ Promotional Budget on Philippines Relief
London Creative Shop Designs Wrapping Paper Inspired by Cold & Flu Viruses
With cases of homelessness in the UK increasing by 31% in the last two years, London creative agency WCRS looks to raise awareness of the issue with The Wrap-Up Project. With the onset of winter, people living on the street become even more … [Continue reading]
Volkswagen Surprises Pedestrians with a Beat Boxing Electric Vehicle
Over the years we've become accustomed to sound of traditional gas-powered vehicles, but electric vehicles run relatively silent at low speeds making them a potential danger to blind or the disabled. Earlier this year the US government required that … [Continue reading]
Illustrator Uses Washing Machine as Canvas in Samsung Austria Ad
Back in art school the washing machine in our building was far from vibration-free. To avoid having it run wild during it's wash cycle we ended up tethering it to the wall with a couple of strong bungee cords. We had enough trouble remembering to … [Continue reading]
Kmart’s Revisits Popular ‘Ship my Pants’ Ad with a Holiday Twist
Back in April, DraftFCB brought new attention (and over 20 million YouTube views) to Kmart with the double-entendre filled 'Ship my Pants' TV commercial. That was followed shortly by the similarly themed 'Big Gas Savings' ad and the more recent Joe … [Continue reading]
Mother London Creates Nested Doll Set in Support of Russian LGBT Community
As a sign of solidarity with Russia's besieged LGBT community, ad agency Mother London has created a set of nested dolls featuring well-known gay icons Elton John, Stephen Fry, George Michael, Graham Norton and Tom Daley (seriously folks... no … [Continue reading]
Honda Promotes N-ONE with a Smartphone Case Featuring Airbags
I've owned some form of mobile phone for almost 12 years now, and despite that length of experience I still drop the damn thing at least once a day. Thankfully I've avoided any serious damage to the phone thanks to a $20 plastic case. To promote the … [Continue reading]
Porsche Reveals Secret Prototypes to Celebrate 50th Anniversary of the 911
If you're a fan of high-performance cars and the Porsche in particular, then you already know that 2013 is the 50th anniversary of the iconic 911 model. In order to remain a leader in innovation, Porsche has produced numerous prototypes and … [Continue reading]
Gingerbread Man Meets a Grisly End in Holiday Promotion for Fangoria
The Gingerbread Man (also known as the Gingerbread Boy) first appeared in print in the May 1875 of St. Nicolas Magazine, a popular American children's magazine. Unlike Gingy from the Shrek movie series, the Gingerbread Man from the original story was … [Continue reading]