Jameson has launched an interactive game that challenges you to figure out which one of your Facebook friends knows something about a missing barrel of whiskey. To gather the clues you must search the streets of 1780 Dublin and talk to everyone from the harpist to the Librarian to the chimney sweep.
I’ve clicked through plenty of these high-concept interactive experiences over the years, and they rarely live up to their descriptions. However, the Jameson 1780 game is quite good. The writing is snappy and full of humour, the characters are well-acted and the challenges are quick and fun (however you may want to spend some extra time chatting with the Servant Girl).
The wise-cracking Bar Keeper at the Brazen Head Pub is especially well done. You must defeat him in a game of darts (which is easier said than done) in order for him to provide you with his clue. At one point during our dart game he called me ‘a devilish little maggot, which I’m assume might be a term if endearment between Dubliners in 1780, or maybe not.
Once you’ve collected all the clues it’s back to the distillery to figure out which of your Facebook friends know about the missing barrel. Still don’t know? You can always can always consult the Fortune Tellers in Phoenix Park to narrow down the choices.
The Jameson 1780 experience was developed by the Evolution Bureau, who also created the GE Facebook Air Show I wrote about back in September.
via PSFK
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I am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at Madtini.com for a cocktail.
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