When creating any branded game, it’s important to provide an experience that immediately engages the user. The MINImaps Facebook Application does a great job by allowing users to drive their personalized MINI on a Google Map anywhere in the world.
So where did I take my MINI first? Paris, Tokyo, London? No, no and no. I dropped my mini in the middle of Mississauga and drove it home to my building. Boring choice maybe, but the game had me imagine driving a MINI around on the streets I see everyday.
The application allows you to create a race track anywhere in the world and race your MINI on it. The tracks can then be saved and shared with your friends or made available for anyone to race on. Each track even has its own leaderboard.
While the keyboard controls are clunky and the car very hard to control, I was having a ball driving the MINI around familiar roads in Ontario and Nova Scotia.
The game was developed by DDB Paris and built by Unit9.
This is not the first time that Google Maps have been used as the source for a driving games, including the A-Team Drive the Van and Vodofone’s Hometown GP.
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