Old Spice Recruits Dikembe Mutombo’s to ‘Save the World’ from Mayan Prophesy

Old Spice: Dikembe Mutombo's 4 1/2 Weeks to Save the World

If we needed someone to step up and save the world from the Mayan prediction of the end of the world on December 21, we couldn’t ask for a better candidate than the gravelly-voiced 8-time NBA All-Star, humanitarian and philanthropist Dikembe Mutombo. Old Spice has recruited Mutombo to undergo a series of 8-bit challenges to help carve more time into the Mayan calendar, and he’s got only 4 1/2 weeks to do it.

In week 1: “The Great 2012 Dance Crisis”, Dikembe’s trusted bear friend, Science the Bear (just go with me here) informs him that Americans may be too distracted to vote by a South Korean dance craze. You must help Dikembe successfully deliver election ballots to dancing American voters.

If that doesn’t sound batshit-crazy enough for you, the site is linked to a live video of a machine carving out a new ring onto a reproduction of the Mayan calendar.

The campaign was created by Wieden + Kennedy Portland.


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