Argentinean Air Conditioner Ad Features The Ultimate Summer Hater

BGH Summer Hater

This TV spot for BGH air conditioners features a man who hates summer. No, this guy ‘really, really’ hates summer.

He especially hates the heat of summer, but he has hate left over for the sweaty people, armpits, pissed-in pools, rancid smells and more. He hates summer so much that he imagines what if tanning oil was actually gasoline, and how it would burn them all to hell.

But, thanks to BGH air conditioners, Argentinians can enjoy their summer and be safe from this guy… at least until the weather cools off.

The ad was created by Del Campo Saatchi & Saatchi, who previously promoted BGH air conditioners with a commercial featuring dads in their underwear.


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