Swedish Armed Forces Showcase Their Work With Real World Likes

Swedish Armed Forces - a Real Like“Welcome to our reality”, is a new recruitment campaign from the Swedish Armed Forces that hopes to lure from behind their computer to discover and ‘Like’ the valuable work the Forces are involved with everyday.

Real-world ‘Like’ installations have been set up throughout Sweden at the locations where the Armed Forces have made a real difference, including forest fire fighting, oil spill cleanups, dam building, and of course, guard duties at the Royal Palace of Stockholm. The button on the installation not only captured a ‘Like’ but also an image of the person pressing it. The images are included are posted to the website, and are sorted by date and location.

The campaign was created by DDB Stockholm. The agency also produced the innovative ‘Who Cares‘ campaign earlier this year.

[via Swedish Ad Beat]


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