New Prudential Ad Follows the Sunrise Across the US

This ad was Creativity’s online pick of the day for June 1. An inspiring new ad for Prudential shows the sunrise at several spots across the US on one morning. The entire ad was shot on one day during a three-hour period using 100 cameras to track one continuous sunrise from coast to coast.

The agency is Droga5 and the production company was directed by Ringan Ledwidge of Smuggler.

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