To promote the opening of their new Manhattan store at Fifth Avenue and 48th Street, fashion retailer Ted Baker deployed a small army of proper British maids and butlers dressed up in 1920s-era uniforms.
The stunt was dubbed ‘Midtown Abbey’, no doubt to play off of the popular UK TV series Downtown Abbey; saw the butlers and maids scooping up dog poop, polishing the Wall Street bull, ironing wrinkled tourist maps and opening doors for taxi passengers.
[via Muse and Views]
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