Smart USA Does the Math on Bird Poop

Smart USA - bird crap

When KKBold Creative Director Clayton Hove tweeted the one-liner “Saw a bird had crapped on a Smart Car. Totaled it.”, he probably wasn’t expecting this kind of response from the team behind Smart USA’s Twitter account.

Smart USA responded with “Couldn’t have been one bird, @adtothebone. Sounds more like 4.5 million. (Seriously, we did the math.)” and included an infographic illustrating the weight of bird crap required to damage smart’s tridion’s cell.

And it takes a lot of crap: 4,500,ooo pigeon craps, 360,000 turkey craps or 45,000 emu craps to be exact.

It’s fun to see a brand empower their agency (in this case Razorfish) and social media team to show some personality by responding in a creative way.


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