Are You Swedish-ish? VisitSweden Launches Tourism Campaign with Instagram Contest

Visit Sweden - StockholmVisitSweden has launched LiveSwedish, it’s 2012 campaign with a photo contest using Instagram, and wants people in the UK to take photos of themselves ‘living Swedish’ and consider Sweden as a possible travel destination.

Participants are asked to upload their photos to Instagram with one of campaign hashtags: #LiveStockholm, #LiveSkane or #LiveGothenburg. The three LiveSwedish curators will select the image that best captures the essence of their location. The winning photographer will win a week’s trip to experience the real Sweden.

The curators, from Stockholm, Gothenberg and the Skåne region will take turns for a month curating content on the VisitSweden Facebook, Twitter, Instagram and Tumblr accounts.

The “LiveSwedish‘ campaign was created by London agency glue Isobar.

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