Guinness Gives ‘Rounding Up Your Mates’ a Whole New Meaning

The Guinness Saint Patrick's Day Sheepdog TrialsCheck your calendars and get out your green gear, it’s only a week and a bit away from Saint Patrick’s Day. To promote good friends, good beer and good times Guinness has launched a hilarious (I literally LOL’d) new ad campaign featuring a unique sheep dog competition.

In the video sheep dog trial champion Gareth Longrass skillfully guides his border collie Roy (a 3-time winner) around the challenging trial course. However, in this event Gareth and Roy are not herding sheep, it’s a group of 7 thirsty but easily distracted lads that they must keep focused and under control.

They must get the lads past the living room couch and a night-in watching the big game; past the Indian restaurant (without losing the big lad); away from the dancing girls, through the gate and straight into the pub.

The ‘Round up your mates for a GUINNESS’ campaign was created by AMV BBDO in London.

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