Skittles Invites Visitors to ‘Gif Rap the Rainbow’ for the Holidays

Skittle Gif Rap the RainbowWith Christmas quickly creeping up on us, Skittles is here to add it’s usual weird and colourful spin on holiday greetings.

The Skittles ‘Gif Rap the Rainbow‘ website lets visitors create a holiday greeting for their family and friends by combining animated GIFs with a backing track. Back tracks with whimsically titles such as ‘Make it Reindeer’, ‘Holly Atcha Boy’, ‘I Saw Mommy Dissin’ Santa Claus’, and ‘Yo Yo Yo’.

The Skittles campaign comes from the creative folks at BBDO Canada with design and development help from Scott Hiers, Pixelpusher, Fatbox, Apollo, Lunch and Family Style.

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  1. Wow. It’s a shame that these candies are so delightfully addictive, or I would abandon them altogether out of protest for this tasteless campaign.  Did BBDO take lessons from Fauxreel’s Vespa Squarehead campaign in trying to reduce a large, diverse group of people to a subcultural stereotype that responds to targeted branding?

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